Altria Group (PHM7.DE) Stock Analysis & Winston Score
Altria Group makes and sells tobacco products in the United States. Its most famous product is Marlboro cigarettes, the best-selling cigarette brand in America. Altria also sells smokeless tobacco products like Copenhagen and on!, a nicotine pouch brand that does not require smoking. Altria earns money by selling these products to retailers, who then sell them to adult consumers. The company operates almost entirely in the U.S. market and generates very high profit margins, partly because Marlboro's brand loyalty gives Altria strong pricing power. The biggest risk Altria faces is long-term decline in cigarette smoking rates, as fewer Americans smoke each year, which is why the company is investing in smoke-free alternatives like nicotine pouches to replace that shrinking revenue over time.
Winston Score: 54/100 — Average
Mixed quality — meaningful strengths and weaknesses.
- Quality: Strong (25/30)
- Growth: Weak (4/20)
- Cash Flow: Exceptional (10/10)
- Stability: Mixed (4/10)
- Valuation: Strong (7/10)
- Ownership: Weak (1/15)


