Amazon.com

AMZ.DE

Specialty Retail · Consumer Cyclical

Exchange

Frankfurt Stock Exchange

Winston Score

Winston is curious

A decent business — some strong pillars, some weaker.

Data as of Aug 23, 2026 · filings through Jun 30, 2026

How the score breaks down

Quality

Good

Growth

Exceptional

Cash Flow

Good

Stability

Exceptional

Valuation

Mixed

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Winston Score History

The full picture

Amazon sells products online to everyday shoppers and runs one of the world's largest e-commerce marketplaces, where millions of third-party sellers list their goods. It also makes consumer devices like the Kindle and Echo, and owns Whole Foods grocery stores. Amazon is the dominant online retailer in the United States and several other major markets.

Amazon makes money in several ways: fees from marketplace sellers, product sales, advertising, and subscriptions like Amazon Prime. Its cloud computing division, Amazon Web Services (AWS), is the largest cloud platform in the world and generates most of the company's operating profit. Amazon operates across North America, Europe, and parts of Asia, and its main competitive advantages are its logistics network, Prime membership loyalty, and AWS's scale — though its biggest risk is that cloud growth could slow as competition from Microsoft and Google intensifies.

Growth Profile

For growth stock investors

When traditional metrics don't capture the full picture, these are the signals growth stock investors use instead.

Revenue Growth

+19.7% YoY

YoY Growth Rate

Steady revenue growth

EPS Growth

+240.4% YoY

YoY Growth Rate

EPS growth accelerating

Insider Activity

9.0%ownership

→ Flat

Insider ownership roughly steady over the past year

Cash Runway

~4 years

€123.1B cash & investments

Quarterly Free Cash Flow

↓ Burn rate worsening

€123.1B cash & investments at current burn rate

Growth context

Amazon.com is growing revenue at 20% year-over-year. The Winston Score measures business quality today — these growth metrics show what could matter tomorrow.

The Winston Score above measures business quality today. Growth stocks often score lower because they invest in the future rather than maximising current profits. These metrics show what matters most for evaluating that future.

Score breakdown

Every number that matters to educated investors.

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Quality

Profit per sale

Gross Margin

52.3%

Healthy — 52.3% gross margin

Profit after running costs

Operating Margin

13.7%

Healthy — 13.7% operating margin

Return on the money invested

ROCE

14.0%

Good — 14.0% return on capital

ROIC between 5% and 15%. They earn 5 to 15 cents back per year on every dollar invested.

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Growth

Sales growth

Sales YoY

+15.7%

Fast-growing sales (+15.7% YoY)

Profit growth

EPS YoY

+88.2%

Earnings growing fast (+88.2% YoY)

Earnings growing 25%+ a year. The compounder zone.

How steady the profit is

EPS Consistency

8/8 quarters

Every recent quarter grew earnings vs last year

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Cash Flow

Profit that turns into cash

Cash Conversion

119%

Turns 119% of profit into real cash

Spare cash per sale

FCF Margin

-1.5%

Burning cash (-1.5%)

Free cash flow is negative. They are burning cash, not generating it.

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Stability

What it owes vs what it owns

Debt / Equity

0.23

Conservative — low debt load (0.23)

Covers its interest

Interest Cover

28.67x

Comfortably covers interest (28.7x)

Interest coverage above 8. Profits cover interest many times over.

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Valuation

Price vs profit

P/E Ratio (TTM)

17.6x

no trend

Fair value — P/E 17.6

P/E in the normal range. Price is roughly $15 for every $1 of yearly profit.

Cheaper or dearer next year

P/E vs Forward

-1.4

SLOWING

Earnings expected to fall — forward P/E higher than today

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Dividends

Not applicable for this business.

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