American Outdoor Brands

AOUT

Leisure · Consumer Cyclical

Exchange

NASDAQ

Winston Score

Winston is worried

Weak fundamentals across most pillars.

Data as of Aug 23, 2026 · filings through Apr 30, 2026

How the score breaks down

Quality

Weak

Growth

Mixed

Cash Flow

Weak

Stability

Data not available

Valuation

Data not available

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Winston Score History

The full picture

American Outdoor Brands makes gear and accessories for outdoor activities like hunting, fishing, camping, and shooting sports. The company sells products under brands like Caldwell, Frankford Arsenal, Crimson Trace, and Bubba, targeting hobbyists and enthusiasts who spend time outdoors. It spun off from Smith & Wesson's parent company in 2020 and focuses entirely on non-firearm outdoor products.

The company earns money by selling physical products through retailers like Bass Pro Shops, Cabela's, and Amazon, as well as through its own direct-to-consumer channels. It operates mainly in the United States, with a small international presence, and generates roughly $200 million in annual revenue. Its portfolio of niche brands gives it some shelf-space loyalty, but the business currently runs at an operating loss, and its biggest risk is that consumer spending on discretionary outdoor gear tends to drop sharply during economic downturns.

Growth Profile

For growth stock investors

When traditional metrics don't capture the full picture, these are the signals growth stock investors use instead.

Revenue Growth

-24.0% YoY

YoY Growth Rate

Revenue declining

EPS Growth

+61.2% YoY

YoY Growth Rate

EPS growth accelerating

Insider Activity

11.9%ownership

↓ Declining

Insider ownership declining — could be dilution or selling

Cash Position

Cash flow positive

$21M cash & investments

Quarterly Free Cash Flow

↑ Burn rate improving

Company generates more cash than it spends — no dilution risk from fundraising

Revenue declining

American Outdoor Brands's revenue is actually shrinking. In a growth stock, that removes the core investment thesis. The low Winston Score here may be warranted — unless there's a turnaround story.

The Winston Score above measures business quality today. Growth stocks often score lower because they invest in the future rather than maximising current profits. These metrics show what matters most for evaluating that future.

Score breakdown

Every number that matters to educated investors.

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Quality

Profit per sale

Gross Margin

46.9%

Healthy — 46.9% gross margin

Profit after running costs

Operating Margin

-0.8%

Losing money on operations — -0.8%

Return on the money invested

ROCE

-3.4%

Weak — -3.4% return on capital

Negative ROIC means the business is losing money on every dollar invested in it.

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Growth

Sales growth

Sales YoY

-14.3%

Shrinking sales (-14.3% YoY)

Profit growth

EPS YoY

N/A

Data not available

How steady the profit is

EPS Consistency

5/8 quarters

Mixed — about half the quarters showed growth

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Cash Flow

Profit that turns into cash

Cash Conversion

N/A

Data not available

Spare cash per sale

FCF Margin

1.4%

Thin free cash flow (1.4%)

FCF margin between 0% and 10%. Some cash from sales, but not a lot.

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Stability

What it owes vs what it owns

Debt / Equity

N/A

Data not available

Covers its interest

Interest Cover

N/A

Data not available

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Valuation

Price vs profit

P/E Ratio (TTM)

N/M

no trend

Negative earnings — P/E not meaningful

Cheaper or dearer next year

P/E vs Forward

N/A

not available

Data not available

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Dividends

Not applicable for this business.

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