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Asmodee Group AB (publ)

ASMDEE-B.ST
41
Leisure · Consumer Cyclical
Price
kr 152.20
+1.30 (+0.86%)
Market Cap
kr 34.66B
Exchange
Stockholm Stock Exchange
Winston Score
41
Winston is serious
Mixed quality — meaningful strengths and weaknesses.
Data as of Aug 23, 2026 · filings through Jun 30, 2026
How the score breaks down
Quality
Weak
Growth
Weak
Cash Flow
Strong
Stability
Good
Valuation
Good

Winston Score History

The full picture

Asmodee Group is one of the world's largest board game and card game companies. It owns and publishes popular titles like Catan, Ticket to Ride, Dobble, and Pandemic, selling them to families, hobbyists, and retailers around the world. The company also distributes games made by other publishers, acting as a middleman between game makers and stores.

Asmodee makes money by selling physical games through retail stores, toy chains, and online shops, and increasingly through digital versions of its games on phones and gaming platforms. It operates across Europe, North America, and beyond, with particularly strong roots in France where it was founded. Its main competitive advantage is its large library of well-known game brands, which are hard to replicate and generate repeat purchases. The key risk is that the board game market saw a surge during the pandemic and has since cooled, meaning the company must find new growth through digital expansion and acquiring fresh game titles to keep players engaged.

Share count broadly stable

0.0% over 3y

The share count has stayed roughly flat over this period — little dilution or buyback activity.

Diluted shares outstanding: 233.7M (2023) → 233.7M (2026)

Score breakdown

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Quality

Profit per sale
Gross Margin
8.8%
Thin — 8.8% gross margin
Profit after running costs
Operating Margin
9.6%
Modest — 9.6% operating margin
Return on the money invested
ROCE
7.5%
Weak — 7.5% return on capital

ROIC between 5% and 15%. They earn 5 to 15 cents back per year on every dollar invested.

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Growth

Sales growth
Sales YoY
-70.5%
Shrinking sales (-70.5% YoY)
Profit growth
EPS YoY
-26.8%
Earnings shrinking (-26.8% YoY)

Earnings per share down more than 10%. Either a bad year, or a real decline.

How steady the profit is
EPS Consistency
4/8 quarters
Earnings inconsistent quarter-to-quarter

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Cash Flow

Profit that turns into cash
Cash Conversion
384%
Turns 384% of profit into real cash
Spare cash per sale
FCF Margin
9.7%
Modest free cash flow (9.7%)

FCF margin between 0% and 10%. Some cash from sales, but not a lot.

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Stability

What it owes vs what it owns
Debt / Equity
0.33
Conservative — low debt load (0.33)
Covers its interest
Interest Cover
2.43x
Tight — interest eats into profit (2.4x)

Interest coverage between 1 and 3. Profits cover interest, but with little room to spare.

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Valuation

Price vs profit
P/E Ratio (TTM)
70.2x
Expensive — P/E 70.2

P/E over 35. The market is pricing in heavy, sustained growth.

Cheaper or dearer next year
P/E vs Forward
+55.1
GROWING
Earnings expected to grow meaningfully — cheaper on forward P/E (70.2 → 15.2)

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Dividends

Not applicable for this business.
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