Bénéteau S.A. (BEN.PA) Stock Analysis & Winston Score
Bénéteau is a French company that builds recreational boats and sailboats. Its main brands include Bénéteau, Jeanneau, and Lagoon, and it sells to private boat owners and sailing enthusiasts across Europe, North America, and beyond. It is one of the largest recreational boat manufacturers in the world. The company makes money by selling boats directly and through a dealer network, with some additional revenue from housing (it also makes leisure homes under brands like IRM). Most of its sales come from Europe, though North America is a meaningful market too. Bénéteau has a strong brand heritage and a wide product lineup, which gives it some pricing power, but the business is highly sensitive to consumer confidence and interest rates — when people feel less wealthy, big discretionary purchases like boats are among the first things cut. With a negative operating margin and negative ROIC right now, the key challenge is restoring profitability as demand in the leisure boat market has softened after a post-pandemic surge.
Winston Score: 26/100 — Below Average
Below-average fundamentals — multiple weak pillars.
- Quality: Weak (3/30)
- Growth: Weak (3/20)
- Cash Flow: Weak (2/10)
- Stability: Mixed (4/10)
- Valuation: Data not available (0/10)
- Ownership: Good (10/15)
Key Facts
Price: €6.11
Market Cap: €490M
Sector: Consumer Cyclical
Industry: Auto - Recreational Vehicles
Exchange: Euronext Paris



