Boom Logistics (BOL.AX) Stock Analysis & Winston Score
Boom Logistics is an Australian company that rents out large cranes and lifting equipment to businesses that need to move or install very heavy objects. Its main customers are companies in the mining, energy, construction, and infrastructure sectors across Australia. It is one of the larger crane hire operators in the country, offering both the equipment and trained operators to run it safely. The company makes money by charging customers for the time they use its cranes and lifting services, rather than selling the equipment outright. It operates entirely within Australia, with a fleet spread across multiple states to serve remote mining sites and major construction projects. Its main competitive advantage is its established fleet and the high cost for customers to switch to a competitor mid-project, though the business is sensitive to swings in mining and construction activity, which can cause revenue to drop sharply during industry downturns.
Winston Score: 55/100 — Good
A decent business — some strong pillars, some weaker.
- Quality: Mixed (9/30)
- Growth: Good (13/20)
- Cash Flow: Exceptional (9/10)
- Stability: Strong (7/10)
- Valuation: Strong (8/10)
- Ownership: Good (8/15)
Key Facts
Price: 2.12 AUD
Market Cap: 78M AUD
Sector: Industrials
Industry: Rental & Leasing Services
Exchange: Australian Securities Exchange


