Brave Bison Group

BBSN.L

Advertising Agencies · Communication Services

Price

81.50 GBp

-1.50 (-1.81%)

Market Cap

£94.8M

Exchange

London Stock Exchange

Winston Score

Winston is curious

A decent business — some strong pillars, some weaker.

Data as of Aug 23, 2026 · filings through Dec 31, 2025

How the score breaks down

Quality

Good

Growth

Exceptional

Cash Flow

Strong

Stability

Exceptional

Valuation

Good

Dividends

Weak

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Share count falling — buybacks

−89.6% over 4y

The company has reduced its share count over this period, returning value to shareholders through buybacks.

Diluted shares outstanding: 826.0M (2021) → 85.9M (2025)

Winston Score History

The full picture

Brave Bison Group is a UK-based digital media and marketing company. It helps brands get noticed online by running social media channels, creating content, and managing digital advertising campaigns. Its customers are mostly consumer brands and advertisers who want to reach audiences on platforms like YouTube, TikTok, and Meta.

The company makes money by charging clients fees for its managed services, which include social media management, performance marketing, and commerce solutions. Brave Bison operates primarily in the UK and Europe, with a small market capitalization of around $0.1 billion, making it a micro-cap player in a crowded digital marketing industry. Its gross margin of roughly 63% suggests decent pricing power, but the main risk is intense competition from larger agencies and in-house marketing teams at big brands, which could pressure both client retention and fees over time.

Growth Profile

For growth stock investors

When traditional metrics don't capture the full picture, these are the signals growth stock investors use instead.

Revenue Growth

+111.8% YoY

YoY Growth Rate

Revenue accelerating

EPS Growth

>+1,000% YoY

YoY Growth Rate

EPS growth accelerating

R&D Spend

£0/ year

0.0% of revenue

Below sector average (12%)

Research and development spending

Insider Activity

75.9%ownership

→ Flat

Insider ownership roughly steady over the past year

Cash Position

Cash flow positive

£10M cash & investments

Quarterly Free Cash Flow

↑ Burn rate improving

Company generates more cash than it spends — no dilution risk from fundraising

Revenue accelerating

Brave Bison Group grew revenue 112% year-over-year and the growth rate is speeding up. That's the kind of momentum growth investors look for — the question is whether margins can follow.

The Winston Score above measures business quality today. Growth stocks often score lower because they invest in the future rather than maximising current profits. These metrics show what matters most for evaluating that future.

Score breakdown

Every number that matters to educated investors.

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Quality

Profit per sale

Gross Margin

60.5%

Premium pricing power — 60.5% gross margin

Profit after running costs

Operating Margin

7.1%

Modest — 7.1% operating margin

Return on the money invested

ROCE

9.3%

Below par — 9.3% return on capital

ROIC between 5% and 15%. They earn 5 to 15 cents back per year on every dollar invested.

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Growth

Sales growth

Sales YoY

+65.5%

Fast-growing sales (+65.5% YoY)

Profit growth

EPS YoY

+800.0%

Earnings growing fast (+800.0% YoY)

Earnings growing 25%+ a year. The compounder zone.

How steady the profit is

EPS Consistency

6/8 quarters

Earnings grew in most of the last 8 quarters

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Cash Flow

Profit that turns into cash

Cash Conversion

190%

Turns 190% of profit into real cash

Spare cash per sale

FCF Margin

4.9%

Thin free cash flow (4.9%)

FCF margin between 0% and 10%. Some cash from sales, but not a lot.

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Stability

What it owes vs what it owns

Debt / Equity

0.16

Conservative — low debt load (0.16)

Covers its interest

Interest Cover

9.68x

Comfortably covers interest (9.7x)

Interest coverage above 8. Profits cover interest many times over.

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Valuation

Price vs profit

P/E Ratio (TTM)

53.3x

Expensive — P/E 53.3

P/E over 35. The market is pricing in heavy, sustained growth.

Cheaper or dearer next year

P/E vs Forward

+43.1

GROWING

Earnings expected to grow meaningfully — cheaper on forward P/E (53.3 → 10.1)

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Dividends

Dividend

Dividend Yield

0.54%

Small dividend — 0.54% yield

Modest yield. The bulk of any return needs to come from price appreciation.

Dividend record

Dividend Growth

N/A

Data not available

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