BRC

BRCC

Packaged Foods · Consumer Defensive

Winston Score

Winston is serious

Below-average fundamentals — multiple weak pillars.

Data as of Aug 23, 2026 · filings through Jun 30, 2026

How the score breaks down

Quality

Weak

Growth

Good

Cash Flow

Weak

Stability

Mixed

Valuation

Data not available

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Winston Score History

The full picture

BRC Inc. is the company behind Black Rifle Coffee, a brand that sells coffee products aimed mainly at military veterans, first responders, and patriotic-minded consumers. The company sells roasted coffee beans, ground coffee, ready-to-drink canned coffee, and branded merchandise. It was founded by veterans and has built a strong identity around military and outdoor culture.

Black Rifle Coffee makes money by selling its products through its own website, retail stores, and wholesale partnerships with large retailers like Walmart and Target. The business operates primarily in the United States and has grown its retail presence significantly in recent years. Its brand loyalty among a specific customer community gives it some protection from generic competitors, but the company is currently losing money at the operating level, and its main challenge is scaling up sales fast enough to cover its costs and reach consistent profitability.

Growth Profile

For growth stock investors

When traditional metrics don't capture the full picture, these are the signals growth stock investors use instead.

Revenue Growth

+12.8% YoY

YoY Growth Rate

Steady revenue growth

EPS Growth

+98.7% YoY

YoY Growth Rate

EPS growth accelerating

Insider Activity

37.5%ownership

↓ Declining

Insider ownership declining — could be dilution or selling

Cash Position

Cash flow positive

$12M cash & investments

Quarterly Free Cash Flow

↑ Burn rate improving

Company generates more cash than it spends — no dilution risk from fundraising

Growth + cash flow

BRC is a rare growth stock that's already generating positive cash flow while growing at 13%. The Winston Score doesn't fully credit this transition from "burner" to "earner."

The Winston Score above measures business quality today. Growth stocks often score lower because they invest in the future rather than maximising current profits. These metrics show what matters most for evaluating that future.

Score breakdown

Every number that matters to educated investors.

Each metric is explained in plain language so you know exactly what you're looking at. Start your free trial now.

Quality

Profit per sale

Gross Margin

34.1%

Modest — 34.1% gross margin

Profit after running costs

Operating Margin

1.0%

Thin — 1.0% operating margin

Return on the money invested

ROCE

-5.2%

Weak — -5.2% return on capital

Negative ROIC means the business is losing money on every dollar invested in it.

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Growth

Sales growth

Sales YoY

+10.5%

Steady sales growth (+10.5% YoY)

Profit growth

EPS YoY

N/A

Data not available

How steady the profit is

EPS Consistency

6/8 quarters

Earnings grew in most of the last 8 quarters

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Cash Flow

Profit that turns into cash

Cash Conversion

N/A

—

Data not available

Spare cash per sale

FCF Margin

1.8%

Thin free cash flow (1.8%)

FCF margin between 0% and 10%. Some cash from sales, but not a lot.

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Stability

What it owes vs what it owns

Debt / Equity

0.65

Moderate — manageable debt (0.65)

Covers its interest

Interest Cover

N/A

Data not available

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Valuation

Price vs profit

P/E Ratio (TTM)

N/M

no trend

Negative earnings — P/E not meaningful

Cheaper or dearer next year

P/E vs Forward

N/A

not available

Data not available

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Dividends

Not applicable for this business.

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