Brisbane Broncos Limited

BBL.AX

Leisure · Consumer Cyclical

Exchange

Australian Securities Exchange

Winston Score

Winston is serious

Mixed quality — meaningful strengths and weaknesses.

Data as of Aug 23, 2026 · filings through Dec 31, 2025

How the score breaks down

Quality

Weak

Growth

Exceptional

Cash Flow

Exceptional

Stability

Data not available

Valuation

Mixed

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Winston Score History

The full picture

Brisbane Broncos Limited is a professional rugby league club based in Brisbane, Australia. The club competes in the National Rugby League (NRL) competition, which is the top rugby league competition in Australia and New Zealand. The Broncos are one of the most recognized clubs in the NRL, having won six premierships since joining the competition in 1988.

The company earns money through ticket sales, merchandise, sponsorships, and a share of the NRL's central broadcasting and media rights revenue. It operates almost entirely in Queensland, Australia, and is one of the few NRL clubs listed on the Australian Securities Exchange (ASX). The club's competitive position depends heavily on on-field performance, which directly affects attendance, sponsorship appeal, and merchandise sales — making sustained sporting success both the main growth driver and the main ongoing risk to the business.

Growth Profile

For growth stock investors

When traditional metrics don't capture the full picture, these are the signals growth stock investors use instead.

Revenue Growth

+31.7% YoY

YoY Growth Rate

Strong revenue growth

EPS Growth

+23.3% YoY

YoY Growth Rate

Steady EPS growth

Insider Activity

94.8%ownership

→ Flat

Insider ownership roughly steady over the past year

Cash Position

Cash flow positive

A$36M cash & investments

Quarterly Free Cash Flow

↑ Burn rate improving

Company generates more cash than it spends — no dilution risk from fundraising

Strong grower

Brisbane Broncos Limited is growing revenue at 32% year-over-year. The Winston Score penalises unprofitable companies, but revenue at this pace tells a different story — this is a company still in "build mode."

The Winston Score above measures business quality today. Growth stocks often score lower because they invest in the future rather than maximising current profits. These metrics show what matters most for evaluating that future.

Score breakdown

Every number that matters to educated investors.

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Quality

Profit per sale

Gross Margin

6.4%

Thin — 6.4% gross margin

Profit after running costs

Operating Margin

-23.7%

Losing money on operations — -23.7%

Return on the money invested

ROCE

-22.8%

Weak — -22.8% return on capital

Negative ROIC means the business is losing money on every dollar invested in it.

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Growth

Sales growth

Sales YoY

+23.4%

Fast-growing sales (+23.4% YoY)

Profit growth

EPS YoY

+36.7%

Earnings growing fast (+36.7% YoY)

Earnings growing 25%+ a year. The compounder zone.

How steady the profit is

EPS Consistency

7/8 quarters

Every recent quarter grew earnings vs last year

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Cash Flow

Profit that turns into cash

Cash Conversion

177%

Turns 177% of profit into real cash

Spare cash per sale

FCF Margin

15.1%

Converts sales into free cash efficiently (15.1%)

FCF margin between 10% and 20%. Every $100 in sales becomes $10 to $20 in real cash.

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Stability

What it owes vs what it owns

Debt / Equity

N/A

Data not available

Covers its interest

Interest Cover

N/A

—

Data not available

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Valuation

Price vs profit

P/E Ratio (TTM)

16.9x

no trend

Fair value — P/E 16.9

P/E in the normal range. Price is roughly $15 for every $1 of yearly profit.

Cheaper or dearer next year

P/E vs Forward

N/A

not available

Data not available

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Dividends

Not applicable for this business.

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