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British American Tobacco p.l.c.

BATS.L
73
Tobacco · Consumer Defensive
Exchange
London Stock Exchange
Winston Score
73
Winston is happy
A high-quality business with solid fundamentals.
Data as of Aug 23, 2026 · filings through Jun 30, 2026
How the score breaks down
Quality
Strong
Growth
Good
Cash Flow
Strong
Stability
Strong
Valuation
Strong
Dividends
Good

Winston Score History

The full picture

British American Tobacco (BAT) makes and sells tobacco and nicotine products to adult consumers around the world. Its most well-known cigarette brands include Lucky Strike, Dunhill, and Pall Mall. It also sells newer nicotine products like Vuse vapes, Velo nicotine pouches, and glo heated tobacco devices, putting it in both the traditional and "new category" nicotine markets.

BAT earns money by selling these products directly through retailers and distributors in over 170 countries, making it one of the largest tobacco companies on the planet. Its strong brand portfolio and the addictive nature of nicotine give it pricing power and steady cash flows, reflected in its roughly 40% operating margin. The biggest risk the company faces is long-term decline in cigarette volumes as smoking rates fall globally, so its ability to shift enough revenue to its newer nicotine products before traditional sales erode too far will determine its future performance.

Growth Profile

When traditional metrics don't capture the full picture, these are the signals growth stock investors use instead.

Revenue Growth

+1.4% YoY

YoY Growth Rate

Slow revenue growth

EPS Growth

-28.8% YoY

YoY Growth Rate

Earnings declining

Insider Activity

8.6%ownership

Flat

Insider ownership roughly steady over the past year

Cash Position

Cash flow positive

£4.7B cash & investments

Quarterly Free Cash Flow

↓ Burn rate worsening

Company generates more cash than it spends — no dilution risk from fundraising

Growth context

British American Tobacco p.l.c. is growing revenue at 1% year-over-year. The Winston Score measures business quality today — these growth metrics show what could matter tomorrow.

The Winston Score above measures business quality today. Growth stocks often score lower because they invest in the future rather than maximising current profits. These metrics show what matters most for evaluating that future.

Score breakdown

Every number that matters to educated investors.

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Quality

Profit per sale
Gross Margin
59.1%
Premium pricing power — 59.1% gross margin
Profit after running costs
Operating Margin
38.2%
Excellent — 38.2% operating margin
Return on the money invested
ROCE
18.5%
Strong — 18.5% return on capital

ROIC between 15% and 25%. Every dollar invested in the business earns 15 to 25 cents back per year.

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Growth

Sales growth
Sales YoY
+0.7%
Nearly flat sales (+0.7% YoY)
Profit growth
EPS YoY
+110.1%
Earnings growing fast (+110.1% YoY)

Earnings growing 25%+ a year. The compounder zone.

How steady the profit is
EPS Consistency
6/8 quarters
Earnings grew in most of the last 8 quarters

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Cash Flow

Profit that turns into cash
Cash Conversion
93%
Modest — 93% of profit becomes cash
Spare cash per sale
FCF Margin
20.9%
Converts sales into free cash efficiently (20.9%)

Free cash flow margin above 20%. Out of every $100 in sales, more than $20 is real cash they keep.

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Stability

What it owes vs what it owns
Debt / Equity
0.08
Conservative — low debt load (0.08)
Covers its interest
Interest Cover
5.83x
Adequate interest coverage (5.8x)

Interest coverage between 3 and 8. Profits cover interest several times over.

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Valuation

Price vs profit
P/E Ratio (TTM)
14.0x
no trend
Attractive valuation — P/E 14.0

P/E in the normal range. Price is roughly $15 for every $1 of yearly profit.

Cheaper or dearer next year
P/E vs Forward
+4.1
GROWING
Earnings expected to grow meaningfully — cheaper on forward P/E (14.0 → 10.0)

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Dividends

Dividend
Dividend Yield
5.85%
no trend
Healthy income — 5.85% yield

Generous yield. Worth checking whether the payout is sustainable.

Dividend record
Dividend Growth
+2.0%
no trend
Dividend flat

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