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British American Tobacco p.l.c.

BMT.DE
68
Tobacco · Consumer Defensive
Exchange
Frankfurt Stock Exchange
Winston Score
68
Winston is curious
A decent business — some strong pillars, some weaker.
Data as of Aug 23, 2026 · filings through Jun 30, 2026
How the score breaks down
Quality
Strong
Growth
Good
Cash Flow
Strong
Stability
Good
Valuation
Strong
Dividends
Strong

Winston Score History

The full picture

British American Tobacco (BAT) makes and sells tobacco and nicotine products to adult consumers around the world. Its most well-known brands include Lucky Strike, Dunhill, Camel (outside the US), and Pall Mall. BAT is one of the largest tobacco companies on the planet, selling in over 170 countries.

BAT earns money by selling cigarettes, cigars, and a growing range of newer nicotine products like vapes, heated tobacco devices, and nicotine pouches. The company is headquartered in London and generates revenue across every major region, giving it broad geographic diversification. Its moat comes from powerful brand loyalty and the addictive nature of nicotine, which creates steady, repeat demand. The key challenge BAT faces is that cigarette volumes are declining globally as health awareness grows, so the company is betting its future on whether its newer "non-combustible" products can replace that lost revenue fast enough.

Growth Profile

When traditional metrics don't capture the full picture, these are the signals growth stock investors use instead.

Revenue Growth

+0.8% YoY

YoY Growth Rate

Slow revenue growth

EPS Growth

-28.8% YoY

YoY Growth Rate

Earnings declining

Insider Activity

8.6%ownership

Flat

Insider ownership roughly steady over the past year

Cash Position

Cash flow positive

€4.7B cash & investments

Quarterly Free Cash Flow

↓ Burn rate worsening

Company generates more cash than it spends — no dilution risk from fundraising

Growth context

British American Tobacco p.l.c. is growing revenue at 1% year-over-year. The Winston Score measures business quality today — these growth metrics show what could matter tomorrow.

The Winston Score above measures business quality today. Growth stocks often score lower because they invest in the future rather than maximising current profits. These metrics show what matters most for evaluating that future.

Score breakdown

Every number that matters to educated investors.

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Quality

Profit per sale
Gross Margin
59.1%
Premium pricing power — 59.1% gross margin
Profit after running costs
Operating Margin
38.2%
Excellent — 38.2% operating margin
Return on the money invested
ROCE
11.6%
Below par — 11.6% return on capital

ROIC between 5% and 15%. They earn 5 to 15 cents back per year on every dollar invested.

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Growth

Sales growth
Sales YoY
+0.5%
Nearly flat sales (+0.5% YoY)
Profit growth
EPS YoY
+110.8%
Earnings growing fast (+110.8% YoY)

Earnings growing 25%+ a year. The compounder zone.

How steady the profit is
EPS Consistency
6/8 quarters
Earnings grew in most of the last 8 quarters

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Cash Flow

Profit that turns into cash
Cash Conversion
93%
Modest — 93% of profit becomes cash
Spare cash per sale
FCF Margin
20.9%
Converts sales into free cash efficiently (20.9%)

Free cash flow margin above 20%. Out of every $100 in sales, more than $20 is real cash they keep.

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Stability

What it owes vs what it owns
Debt / Equity
0.72
Moderate — manageable debt (0.72)
Covers its interest
Interest Cover
5.83x
Adequate interest coverage (5.8x)

Interest coverage between 3 and 8. Profits cover interest several times over.

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Valuation

Price vs profit
P/E Ratio (TTM)
16.4x
no trend
Fair value — P/E 16.4

P/E in the normal range. Price is roughly $15 for every $1 of yearly profit.

Cheaper or dearer next year
P/E vs Forward
+6.6
GROWING
Earnings expected to grow meaningfully — cheaper on forward P/E (16.4 → 9.8)

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Dividends

Dividend
Dividend Yield
5.93%
no trend
Healthy income — 5.93% yield

Generous yield. Worth checking whether the payout is sustainable.

Dividend record
Dividend Growth
+3.5%
no trend
Dividend growing modestly (3.5% YoY)

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