BRP

DOO

Auto - Recreational Vehicles · Consumer Cyclical

Also trades as: DOO.TO

Price

$68.04

+1.25 (+1.87%)

Market Cap

$4.99B

Exchange

NASDAQ

Winston Score

Winston is curious

Mixed quality — meaningful strengths and weaknesses.

Data as of Aug 23, 2026 · filings through Apr 30, 2026

How the score breaks down

Quality

Good

Growth

Mixed

Cash Flow

Exceptional

Stability

Mixed

Valuation

Mixed

Dividends

Good

Track this stock — start free trial

Share count falling — buybacks

−13.3% over 4y

The company has reduced its share count over this period, returning value to shareholders through buybacks.

Diluted shares outstanding: 85.3M (2022) → 73.9M (2026)

Winston Score History

The full picture

BRP Inc. is a Canadian company that makes powersports vehicles — machines people use for fun and adventure. Its most well-known brands include Ski-Doo snowmobiles, Sea-Doo personal watercraft, Can-Am off-road vehicles and ATVs, and Lynx snowmobiles. BRP sells to everyday consumers who enjoy outdoor recreation, and it is one of the largest powersports manufacturers in the world.

BRP makes money by selling its vehicles and related parts, accessories, and clothing through a global network of dealers. It operates in over 100 countries, with North America being its largest market, and generates roughly $8–9 billion in annual revenue. Its strong brand portfolio and dealer relationships give it a competitive edge, but the business is sensitive to economic downturns since powersports vehicles are discretionary purchases people can delay or skip when budgets get tight. The shift toward electric powersports — where BRP has been investing — is a key growth opportunity but also a costly transition that adds near-term financial pressure.

Growth Profile

For growth stock investors

When traditional metrics don't capture the full picture, these are the signals growth stock investors use instead.

Revenue Growth

+29.5% YoY

YoY Growth Rate

Revenue accelerating

EPS Growth

-14.1% YoY

YoY Growth Rate

Earnings declining

R&D Spend

C$435M/ year

↑ Rising (+11% vs prior year)

5.1% of revenue

In line with sector average (4%)

R&D investment increasing — building for the future

Insider Activity

47.8%ownership

→ Flat

Insider ownership roughly steady over the past year

Cash Position

Cash flow positive

C$820M cash & investments

Quarterly Free Cash Flow

↑ Burn rate improving

Company generates more cash than it spends — no dilution risk from fundraising

Revenue accelerating

BRP grew revenue 30% year-over-year and the growth rate is speeding up. That's the kind of momentum growth investors look for — the question is whether margins can follow.

The Winston Score above measures business quality today. Growth stocks often score lower because they invest in the future rather than maximising current profits. These metrics show what matters most for evaluating that future.

Score breakdown

Every number that matters to educated investors.

Each metric is explained in plain language so you know exactly what you're looking at. Start your free trial now.

Quality

Profit per sale

Gross Margin

23.5%

Thin — 23.5% gross margin

Profit after running costs

Operating Margin

9.3%

Modest — 9.3% operating margin

Return on the money invested

ROCE

23.8%

Exceptional — 23.8% return on capital

ROIC between 15% and 25%. Every dollar invested in the business earns 15 to 25 cents back per year.

Full breakdown available with your free trial

See every metric, trend, and what it means for this stock.

Try free

Growth

Sales growth

Sales YoY

+16.1%

Fast-growing sales (+16.1% YoY)

Profit growth

EPS YoY

N/A

Data not available

How steady the profit is

EPS Consistency

4/8 quarters

Earnings inconsistent quarter-to-quarter

Full breakdown available with your free trial

See every metric, trend, and what it means for this stock.

Try free

Cash Flow

Profit that turns into cash

Cash Conversion

525%

Turns 525% of profit into real cash

Spare cash per sale

FCF Margin

12.0%

Converts sales into free cash efficiently (12.0%)

FCF margin between 10% and 20%. Every $100 in sales becomes $10 to $20 in real cash.

Full breakdown available with your free trial

See every metric, trend, and what it means for this stock.

Try free

Stability

What it owes vs what it owns

Debt / Equity

3.51

Heavy debt load (3.51)

Covers its interest

Interest Cover

4.01x

Adequate interest coverage (4.0x)

Interest coverage between 3 and 8. Profits cover interest several times over.

Full breakdown available with your free trial

See every metric, trend, and what it means for this stock.

Try free

Valuation

Price vs profit

P/E Ratio (TTM)

18.4x

Fair value — P/E 18.4

P/E in the normal range. Price is roughly $15 for every $1 of yearly profit.

Cheaper or dearer next year

P/E vs Forward

-17.3

SLOWING

Earnings expected to fall — forward P/E higher than today

Full breakdown available with your free trial

See every metric, trend, and what it means for this stock.

Try free

Dividends

Dividend

Dividend Yield

1.03%

Small dividend — 1.03% yield

Modest yield. The bulk of any return needs to come from price appreciation.

Dividend record

Dividend Growth

+10.4%

Dividend growing fast (10.4% YoY)

Full breakdown available with your free trial

See every metric, trend, and what it means for this stock.

Try free

🔒 See full fundamentals and if they are improving or declining — click here for your free trial now.

Start free trial