Campbell Soup Company (CPB) Stock Analysis & Winston Score
Campbell Soup Company makes food products that millions of people buy at grocery stores. Its most famous product is canned soup, but it also owns well-known brands like Pepperidge Farm (cookies and bread), Goldfish crackers, Prego pasta sauce, and Pace salsa. The company sells mostly to everyday consumers through supermarkets, big-box stores like Walmart, and online retailers across North America. Campbell earns money by selling packaged food products directly to retailers, who then sell them to shoppers. The company operates primarily in the United States, with some international sales, and generates roughly $9–10 billion in annual revenue. Its main competitive advantage is brand recognition — products like Goldfish and Campbell's soup have loyal customers built over decades. However, the company carries significant debt from past acquisitions, and it faces ongoing pressure from consumers shifting toward fresher, less-processed foods, which could slowly shrink demand for traditional canned and packaged goods.
Winston Score: 49/100 — Average
Mixed quality — meaningful strengths and weaknesses.
- Quality: Mixed (11/30)
- Growth: Mixed (7/20)
- Cash Flow: Strong (8/10)
- Stability: Mixed (4/10)
- Valuation: Good (6/10)
- Ownership: Good (10/15)
Key Facts
Price: $23.95
Market Cap: $7.1B
Sector: Consumer Defensive
Industry: Packaged Foods
Exchange: NASDAQ


