Ceconomy AG (CEC.DE) Stock Analysis & Winston Score
Ceconomy AG is a German retail company that owns and operates MediaMarkt and Saturn, two of Europe's largest consumer electronics store chains. These stores sell products like TVs, laptops, smartphones, home appliances, and gaming gear to everyday shoppers. Ceconomy is the largest consumer electronics retailer in Europe by store count, with hundreds of locations across more than a dozen countries. The company makes most of its money by selling physical products in stores and online, keeping a small portion of each sale as profit after paying suppliers. Ceconomy operates primarily in Germany and other European markets, generating roughly €22 billion in annual revenue. Its main competitive advantage is its scale and brand recognition across Europe, but thin margins and negative returns on invested capital highlight how difficult it is to compete against online retailers like Amazon. The biggest risk the business faces is continued pressure from e-commerce, which makes it harder to drive store traffic and protect already razor-thin profitability.
Winston Score: 24/100 — Weak
Weak fundamentals across most pillars.
- Quality: Weak (4/30)
- Growth: Mixed (7/20)
- Cash Flow: Weak (1/10)
- Stability: Weak (1/10)
- Valuation: Data not available (0/10)
- Ownership: Good (10/15)

