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Celtic

CCPC.L
27
Entertainment · Communication Services
Price
452.00 GBp
+0.00 (+0.00%)
Market Cap
£216.2M
Exchange
London Stock Exchange
Winston Score
27
Winston is worried
Below-average fundamentals — multiple weak pillars.
Data as of Aug 23, 2026 · filings through Dec 31, 2025
How the score breaks down
Quality
Weak
Growth
Weak
Cash Flow
Weak
Stability
Good
Valuation
Mixed
Dividends
Good
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Share count rising — dilution

+45.0% over 4y

The company has issued more shares over this period, which dilutes each existing shareholder’s stake.

Diluted shares outstanding: 94.4M (2021) → 136.8M (2025)

Winston Score History

The full picture

Celtic plc owns and operates Celtic Football Club, one of Scotland's most famous professional soccer teams. The club competes in the Scottish Premiership and regularly plays in European competitions like the UEFA Champions League and Europa League. Celtic is one of the two dominant clubs in Scottish football, alongside Rangers, and has one of the largest and most loyal fan bases in the UK.

The company earns money through matchday ticket sales, broadcasting rights, merchandise, and player transfers. It operates primarily out of Celtic Park in Glasgow, Scotland, which holds around 60,000 fans and is one of the largest club stadiums in the UK. Celtic's strong brand and passionate global fanbase give it some pricing power, but the club faces a structural challenge: Scottish football generates far less TV revenue than England's Premier League, which limits how much Celtic can spend on players and compete at the highest European level.

Score breakdown

Every number that matters to educated investors.

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Quality

Profit per sale
Gross Margin
-5.0%
Thin — -5.0% gross margin
Profit after running costs
Operating Margin
-5.0%
Losing money on operations — -5.0%
Return on the money invested
ROCE
-1.7%
Weak — -1.7% return on capital

Negative ROIC means the business is losing money on every dollar invested in it.

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Growth

Sales growth
Sales YoY
-2.7%
Shrinking sales (-2.7% YoY)
Profit growth
EPS YoY
-56.0%
Earnings shrinking (-56.0% YoY)

Earnings per share down more than 10%. Either a bad year, or a real decline.

How steady the profit is
EPS Consistency
4/8 quarters
Earnings inconsistent quarter-to-quarter

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Cash Flow

Profit that turns into cash
Cash Conversion
30%
Weak — only 30% of profit becomes cash
Spare cash per sale
FCF Margin
-2.9%
Burning cash (-2.9%)

Free cash flow is negative. They are burning cash, not generating it.

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Stability

What it owes vs what it owns
Debt / Equity
0.03
Conservative — low debt load (0.03)
Covers its interest
Interest Cover
N/A
Data not available

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Valuation

Price vs profit
P/E Ratio (TTM)
17.9x
Fair value — P/E 17.9

P/E in the normal range. Price is roughly $15 for every $1 of yearly profit.

Cheaper or dearer next year
P/E vs Forward
N/A
not available
Data not available

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Dividends

Dividend
Dividend Yield
29.56%
Healthy income — 29.56% yield

Yield above 6% — often a flag the market is pricing in a cut.

Dividend record
Dividend Growth
N/A
Data not available

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