Character Group

CCT.L

Leisure · Consumer Cyclical

Exchange

London Stock Exchange

Winston Score

Winston is serious

Below-average fundamentals — multiple weak pillars.

Data as of Aug 23, 2026 · filings through Feb 28, 2026

How the score breaks down

Quality

Weak

Growth

Weak

Cash Flow

Weak

Stability

Exceptional

Valuation

Data not available

Dividends

Mixed

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Winston Score History

The full picture

Character Group plc is a British toy company that designs, develops, and sells toys and games for children. Its product lineup includes licensed toys tied to popular TV shows and movies, as well as its own brands like Peppa Pig merchandise, Stretch Armstrong, and various electronic and activity toys. The company sells mainly to retailers across the UK and internationally, competing in the broader consumer toy market.

Character Group makes money by buying or licensing the rights to popular characters and brands, then manufacturing and selling the finished toys through retail chains, supermarkets, and online stores. It operates primarily in the UK but also sells into Europe and other markets. The company's ability to secure strong entertainment licenses gives it a competitive edge, though this also creates dependency on a small number of hit licenses. Its main risk is that toy trends shift quickly, and losing a key license or backing the wrong product line can sharply hurt sales and margins.

Growth Profile

For growth stock investors

When traditional metrics don't capture the full picture, these are the signals growth stock investors use instead.

Revenue Growth

-8.9% YoY

YoY Growth Rate

Revenue declining

EPS Growth

-15.4% YoY

YoY Growth Rate

Earnings declining

Insider Activity

47.5%ownership

Insiders own a meaningful stake in the company

Cash Position

Cash flow positive

£15M cash & investments

Quarterly Free Cash Flow

↓ Burn rate worsening

Company generates more cash than it spends — no dilution risk from fundraising

Revenue declining

Character Group's revenue is actually shrinking. In a growth stock, that removes the core investment thesis. The low Winston Score here may be warranted — unless there's a turnaround story.

The Winston Score above measures business quality today. Growth stocks often score lower because they invest in the future rather than maximising current profits. These metrics show what matters most for evaluating that future.

Score breakdown

Every number that matters to educated investors.

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Quality

Profit per sale

Gross Margin

31.7%

Modest — 31.7% gross margin

Profit after running costs

Operating Margin

4.6%

Thin — 4.6% operating margin

Return on the money invested

ROCE

3.0%

Weak — 3.0% return on capital

ROIC between 0% and 5%. They earn a few cents back per dollar invested in the business.

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Growth

Sales growth

Sales YoY

-19.4%

Shrinking sales (-19.4% YoY)

Profit growth

EPS YoY

-130.0%

Earnings shrinking (-130.0% YoY)

Earnings per share down more than 10%. Either a bad year, or a real decline.

How steady the profit is

EPS Consistency

2/8 quarters

Earnings rarely grow — volatile business

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Cash Flow

Profit that turns into cash

Cash Conversion

N/A

Data not available

Spare cash per sale

FCF Margin

3.4%

Thin free cash flow (3.4%)

FCF margin between 0% and 10%. Some cash from sales, but not a lot.

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Stability

What it owes vs what it owns

Debt / Equity

0.01

Conservative — low debt load (0.01)

Covers its interest

Interest Cover

8.60x

Comfortably covers interest (8.6x)

Interest coverage above 8. Profits cover interest many times over.

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Valuation

Price vs profit

P/E Ratio (TTM)

N/M

no trend

Negative earnings — P/E not meaningful

Cheaper or dearer next year

P/E vs Forward

N/A

not available

Data not available

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Dividends

Dividend

Dividend Yield

2.22%

no trend

Moderate income — 2.22% yield

Standard yield zone for stable dividend payers. A meaningful piece of total return.

Dividend record

Dividend Growth

-43.2%

no trend

Dividend cut (-43.2% YoY) — warning sign

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