Church & Dwight Co. (CXU.DE) Stock Analysis & Winston Score
Church & Dwight makes everyday household and personal care products that people buy at grocery stores, pharmacies, and big-box retailers like Walmart and Target. Its most famous brand is Arm & Hammer, which appears on baking soda, toothpaste, laundry detergent, and cat litter. The company also owns well-known brands like OxiClean, Trojan, Vitafusion vitamins, and Waterpik, selling mostly to everyday consumers across North America. The company earns money by selling these consumer products directly through retail stores and online channels. Most of its revenue comes from the United States, though it has a growing international presence. Church & Dwight's main competitive advantage is its portfolio of trusted, everyday brands that people buy repeatedly out of habit, which creates steady, predictable demand. The key risk is that larger rivals like Procter & Gamble and Henkel have significantly more resources to spend on marketing and product development, which could pressure Church & Dwight's shelf space and market share over time.
Winston Score: 53/100 — Average
Mixed quality — meaningful strengths and weaknesses.
- Quality: Good (19/30)
- Growth: Mixed (9/20)
- Cash Flow: Exceptional (9/10)
- Stability: Strong (8/10)
- Valuation: Good (6/10)
- Ownership: Weak (1/15)

