comScore

SCOR

Software - Application · Technology

Winston Score

Winston is serious

Below-average fundamentals — multiple weak pillars.

Data as of Aug 23, 2026 · filings through Mar 31, 2026

How the score breaks down

Quality

Weak

Growth

Mixed

Cash Flow

Weak

Stability

Good

Valuation

Good

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Winston Score History

The full picture

comScore measures how many people visit websites, watch TV, and use apps. It collects data on audiences and sells that information to media companies, advertisers, and broadcasters who want to know how large their audiences really are. The company is one of the main providers of audience measurement in the United States, competing closely with Nielsen.

comScore makes money by charging media companies and advertisers subscription fees to access its measurement data and analytics tools. It operates mainly in the United States but also has some international presence, and its moat comes from the difficulty of building large-scale audience panels and the long-term contracts it holds with major media clients. The company's thin operating margins and heavy competition from Nielsen and newer digital analytics firms remain the central risk, as clients have alternatives and switching costs, while not always high, are not insurmountable.

Growth Profile

For growth stock investors

When traditional metrics don't capture the full picture, these are the signals growth stock investors use instead.

Revenue Growth

-0.5% YoY

YoY Growth Rate

Revenue declining

EPS Growth

+75.3% YoY

YoY Growth Rate

EPS growth accelerating

Insider Activity

45.6%ownership

→ Flat

Insider ownership roughly steady over the past year

Cash Position

Cash flow positive

$25M cash & investments

Quarterly Free Cash Flow

↑ Burn rate improving

Company generates more cash than it spends — no dilution risk from fundraising

Revenue declining

comScore's revenue is actually shrinking. In a growth stock, that removes the core investment thesis. The low Winston Score here may be warranted — unless there's a turnaround story.

The Winston Score above measures business quality today. Growth stocks often score lower because they invest in the future rather than maximising current profits. These metrics show what matters most for evaluating that future.

Score breakdown

Every number that matters to educated investors.

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Quality

Profit per sale

Gross Margin

36.0%

Modest — 36.0% gross margin

Profit after running costs

Operating Margin

-5.3%

Losing money on operations — -5.3%

Return on the money invested

ROCE

0.9%

Weak — 0.9% return on capital

ROIC between 0% and 5%. They earn a few cents back per dollar invested in the business.

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Growth

Sales growth

Sales YoY

+0.6%

Nearly flat sales (+0.6% YoY)

Profit growth

EPS YoY

N/A

—

Data not available

How steady the profit is

EPS Consistency

5/8 quarters

Mixed — about half the quarters showed growth

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Cash Flow

Profit that turns into cash

Cash Conversion

N/A

Data not available

Spare cash per sale

FCF Margin

5.5%

Thin free cash flow (5.5%)

FCF margin between 0% and 10%. Some cash from sales, but not a lot.

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Stability

What it owes vs what it owns

Debt / Equity

0.23

Conservative — low debt load (0.23)

Covers its interest

Interest Cover

0.65x

Dangerous — barely covers interest (0.6x)

Interest coverage below 1. Their profits don't cover the interest bill.

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Valuation

Price vs profit

P/E Ratio (TTM)

0.8x

no trend

Attractive valuation — P/E 0.8

P/E under 10. The price tag is small relative to last year's profit.

Cheaper or dearer next year

P/E vs Forward

-14.9

SLOWING

Earnings expected to fall — forward P/E higher than today

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Dividends

Not applicable for this business.

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