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Criteo S.A.

CRTO
42
Advertising Agencies · Communication Services
Also trades as: 0I4T.L GBP 0.15 (-0.53%)
Price
$14.88
+0.01 (+0.07%)
Market Cap
$729.1M
Exchange
NASDAQ
Winston Score
42
Winston is serious
Mixed quality — meaningful strengths and weaknesses.
Data as of Oct 24, 2026 · filings through Jun 30, 2026

§How the score breaks down

Quality
Mixed
11/30
Growth
Weak
2/20
Cash Flow
Strong
8/10
Stability
Exceptional
10/10
Valuation
Strong
8/10
Ownership
Weak
1/15
Dividends
Not counted
n/a

40 of 95 counted points = Winston Score 42. Pillars marked n/a do not apply to this company and are left out of the total.

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Share count falling — buybacks

−17.3% over 4y

The company has reduced its share count over this period, returning value to shareholders through buybacks.

Diluted shares outstanding: 64.2M (2021) → 53.1M (2025)

§Winston Score History

The full picture

Criteo is a French technology company that helps online retailers and brands show targeted ads to shoppers across the internet. Its main product is a platform that tracks what people browse and buy online, then automatically shows them relevant ads on other websites and apps. Criteo serves thousands of e-commerce companies and advertisers worldwide, making it one of the larger players in digital retargeting advertising.

The company makes money by charging advertisers based on how many times their ads are clicked or viewed, keeping a portion of the ad spend that flows through its platform. Criteo operates globally, with significant revenue from Europe, the Americas, and Asia-Pacific, and generates over $1 billion in annual revenue. Its main competitive advantage is its large dataset of shopping behavior, but it faces serious risk from privacy regulations and browser changes — like the phasing out of third-party cookies — that could limit its ability to track users and target ads effectively.

Score breakdown

Every number that matters to educated investors.

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Quality

Profit per sale
Gross Margin
51.9%
Healthy — 51.9% gross margin
Profit after running costs
Operating Margin
3.5%
Thin — 3.5% operating margin
Return on the money invested
ROCE
11.7%
Below par — 11.7% return on capital

ROIC between 5% and 15%. They earn 5 to 15 cents back per year on every dollar invested.

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Growth

Sales growth
Sales YoY
-4.2%
Shrinking sales (-4.2% YoY)
Profit growth
EPS YoY
-19.5%
Earnings shrinking (-19.5% YoY)

Earnings per share down more than 10%. Either a bad year, or a real decline.

How steady the profit is
EPS Consistency
3/8 quarters
Earnings rarely grow — volatile business

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Cash Flow

Profit that turns into cash
Cash Conversion
306%
Turns 306% of profit into real cash
Spare cash per sale
FCF Margin
9.5%
Modest free cash flow (9.5%)

FCF margin between 0% and 10%. Some cash from sales, but not a lot.

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Stability

What it owes vs what it owns
Debt / Equity
0.13
Conservative — low debt load (0.13)
Covers its interest
Interest Cover
54.56x
Comfortably covers interest (54.6x)

Interest coverage above 8. Profits cover interest many times over.

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Valuation

Price vs profit
P/E Ratio (TTM)
7.4x
Attractive valuation — P/E 7.4

P/E under 10. The price tag is small relative to last year's profit.

Cheaper or dearer next year
P/E vs Forward
+2.8
GROWING
Earnings expected to grow — slightly cheaper on forward P/E

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Dividends

Not applicable for this business.
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