Criteo S.A.

CRTO

Advertising Agencies · Communication Services

Also trades as: 0I4T.L

Price

$17.44

-0.04 (-0.26%)

Market Cap

$876.3M

Exchange

NASDAQ

Winston Score

Winston is curious

A decent business — some strong pillars, some weaker.

Data as of Aug 23, 2026 · filings through Jun 30, 2026

How the score breaks down

Quality

Mixed

Growth

Weak

Cash Flow

Strong

Stability

Exceptional

Valuation

Exceptional

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Share count falling — buybacks

−17.3% over 4y

The company has reduced its share count over this period, returning value to shareholders through buybacks.

Diluted shares outstanding: 64.2M (2021) → 53.1M (2025)

Winston Score History

The full picture

Criteo is a French technology company that helps online retailers and brands show targeted ads to shoppers across the internet. Its main product is a platform that tracks what people browse and buy online, then automatically shows them relevant ads on other websites and apps. Criteo serves thousands of e-commerce companies and advertisers worldwide, making it one of the larger players in digital retargeting advertising.

The company makes money by charging advertisers based on how many times their ads are clicked or viewed, keeping a portion of the ad spend that flows through its platform. Criteo operates globally, with significant revenue from Europe, the Americas, and Asia-Pacific, and generates over $1 billion in annual revenue. Its main competitive advantage is its large dataset of shopping behavior, but it faces serious risk from privacy regulations and browser changes — like the phasing out of third-party cookies — that could limit its ability to track users and target ads effectively.

Score breakdown

Every number that matters to educated investors.

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Quality

Profit per sale

Gross Margin

51.9%

Healthy — 51.9% gross margin

Profit after running costs

Operating Margin

3.5%

Thin — 3.5% operating margin

Return on the money invested

ROCE

13.1%

Good — 13.1% return on capital

ROIC between 5% and 15%. They earn 5 to 15 cents back per year on every dollar invested.

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Growth

Sales growth

Sales YoY

-4.2%

Shrinking sales (-4.2% YoY)

Profit growth

EPS YoY

-19.5%

Earnings shrinking (-19.5% YoY)

Earnings per share down more than 10%. Either a bad year, or a real decline.

How steady the profit is

EPS Consistency

3/8 quarters

Earnings rarely grow — volatile business

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Cash Flow

Profit that turns into cash

Cash Conversion

352%

Turns 352% of profit into real cash

Spare cash per sale

FCF Margin

10.3%

Modest free cash flow (10.3%)

FCF margin between 10% and 20%. Every $100 in sales becomes $10 to $20 in real cash.

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Stability

What it owes vs what it owns

Debt / Equity

0.01

Conservative — low debt load (0.01)

Covers its interest

Interest Cover

54.56x

Comfortably covers interest (54.6x)

Interest coverage above 8. Profits cover interest many times over.

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Valuation

Price vs profit

P/E Ratio (TTM)

8.6x

Attractive valuation — P/E 8.6

P/E under 10. The price tag is small relative to last year's profit.

Cheaper or dearer next year

P/E vs Forward

+3.5

GROWING

Earnings expected to grow meaningfully — cheaper on forward P/E (8.6 → 5.2)

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Dividends

Not applicable for this business.

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