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Crown Crafts

CRWS
55
Furnishings, Fixtures & Appliances · Consumer Cyclical
Price
$2.96
+0.01 (+0.34%)
Market Cap
$31.9M
Exchange
NASDAQ Capital Market
Winston Score
55
Winston is curious
A decent business — some strong pillars, some weaker.
Data as of Aug 23, 2026 · filings through Jun 28, 2026
How the score breaks down
Quality
Good
Growth
Weak
Cash Flow
Strong
Stability
Strong
Valuation
Strong
Dividends
Good

Share count rising — dilution

+6.1% over 4y

The company has issued more shares over this period, which dilutes each existing shareholder’s stake.

Diluted shares outstanding: 10.1M (2022) → 10.7M (2026)

Winston Score History

The full picture

Crown Crafts makes baby and toddler products sold in the United States. Its main products include bibs, blankets, burp cloths, and other infant accessories sold under brands like Boppy, NoJo, and Carousel Designs. The company sells to large retailers such as Walmart, Target, and Amazon, as well as specialty baby stores.

Crown Crafts earns money by designing and selling these products wholesale to retailers, who then sell them to parents and gift-givers. The company operates almost entirely in the U.S. and is a small-cap business with a market cap under $100 million. Its moat is modest — it relies on licensed and owned brand names and established retail relationships, but faces constant competition from larger consumer goods companies and private-label products. The main risk is that thin operating margins leave little room for error if sales slow or input costs rise.

Score breakdown

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Quality

Profit per sale
Gross Margin
47.9%
Healthy — 47.9% gross margin
Profit after running costs
Operating Margin
17.2%
Healthy — 17.2% operating margin
Return on the money invested
ROCE
10.4%
Below par — 10.4% return on capital

ROIC between 5% and 15%. They earn 5 to 15 cents back per year on every dollar invested.

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Growth

Sales growth
Sales YoY
-3.4%
Shrinking sales (-3.4% YoY)
Profit growth
EPS YoY
N/A
Data not available
How steady the profit is
EPS Consistency
4/8 quarters
Earnings inconsistent quarter-to-quarter

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Cash Flow

Profit that turns into cash
Cash Conversion
170%
Turns 170% of profit into real cash
Spare cash per sale
FCF Margin
9.1%
Modest free cash flow (9.1%)

FCF margin between 0% and 10%. Some cash from sales, but not a lot.

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Stability

What it owes vs what it owns
Debt / Equity
0.24
Conservative — low debt load (0.24)
Covers its interest
Interest Cover
4.25x
Adequate interest coverage (4.3x)

Interest coverage between 3 and 8. Profits cover interest several times over.

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Valuation

Price vs profit
P/E Ratio (TTM)
6.3x
Attractive valuation — P/E 6.3

P/E under 10. The price tag is small relative to last year's profit.

Cheaper or dearer next year
P/E vs Forward
+2.5
GROWING
Earnings expected to grow — slightly cheaper on forward P/E

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Dividends

Dividend
Dividend Yield
10.67%
Healthy income — 10.67% yield

Yield above 6% — often a flag the market is pricing in a cut.

Dividend record
Dividend Growth
+0.0%
Dividend flat

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