Daktronics (DAKT) Stock Analysis & Winston Score
Daktronics makes large electronic scoreboards, video displays, and digital signs. Its customers include professional sports teams, colleges, high schools, and businesses that want big, bright screens to show scores, ads, or information. The company is based in Brookings, South Dakota, and is one of the largest manufacturers of LED scoreboards and display systems in the United States. Daktronics earns money by selling its display hardware, providing installation services, and offering ongoing maintenance and software support contracts. It operates mainly in North America but also sells internationally, and its long history in the industry gives it strong relationships with sports venues and schools. The key growth driver is continued investment in stadium upgrades and digital advertising displays, but the business faces risk from rising component costs and competition from lower-cost foreign manufacturers that can undercut its pricing.
Winston Score: 58/100 — Good
A decent business — some strong pillars, some weaker.
- Quality: Good (15/30)
- Growth: Mixed (8/20)
- Cash Flow: Good (6/10)
- Stability: Exceptional (10/10)
- Valuation: Good (6/10)
- Ownership: Good (10/15)
Key Facts
Price: $19.20
Market Cap: $927M
Sector: Technology
Industry: Hardware, Equipment & Parts
Exchange: NASDAQ

