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Definity Financial Corporation

DFY.TO
51
Insurance - Property & Casualty · Financial Services
Price
C$73.20
-0.21 (-0.29%)
Market Cap
C$8.80B
Exchange
Toronto Stock Exchange
Winston Score
51
Winston is curious
Mixed quality — meaningful strengths and weaknesses.
Data as of Aug 23, 2026 · filings through Jun 30, 2026
How the score breaks down
Quality
Mixed
Growth
Good
Cash Flow
Good
Stability
Strong
Valuation
Good
Dividends
Good

Share count rising — dilution

+13.0% over 4y

The company has issued more shares over this period, which dilutes each existing shareholder’s stake.

Diluted shares outstanding: 105.4M (2021) → 119.1M (2025)

Winston Score History

The full picture

Definity Financial Corporation is a Canadian property and casualty insurance company. It sells home, auto, and business insurance to individuals and small businesses across Canada. The company owns well-known brands including Economical Insurance, Sonnet, and Vyne, and operates through both traditional brokers and direct digital channels.

Definity earns money by collecting premiums from policyholders and investing those funds, paying out claims when customers have accidents or losses. It operates exclusively in Canada and, with a market cap of around $8 billion, is one of the larger publicly traded P&C insurers in the country. Its broker network and brand recognition give it a degree of competitive stability, though the business faces real pressure from rising claims costs driven by severe weather events, inflation in repair costs, and an increasingly competitive personal auto market — all of which can squeeze profit margins if premiums do not keep pace.

Growth Profile

When traditional metrics don't capture the full picture, these are the signals growth stock investors use instead.

Revenue Growth

+71.2% YoY

YoY Growth Rate

Revenue accelerating

EPS Growth

+95.4% YoY

YoY Growth Rate

EPS growth accelerating

R&D Spend

C$0/ year

0.0% of revenue

Below sector average (7%)

Research and development spending

Insider Activity

20.1%ownership

Flat

Insider ownership roughly steady over the past year

Cash Position

Cash flow positive

C$9.5B cash & investments

Quarterly Free Cash Flow

↓ Burn rate worsening

Company generates more cash than it spends — no dilution risk from fundraising

Revenue accelerating

Definity Financial Corporation grew revenue 71% year-over-year and the growth rate is speeding up. That's the kind of momentum growth investors look for — the question is whether margins can follow.

The Winston Score above measures business quality today. Growth stocks often score lower because they invest in the future rather than maximising current profits. These metrics show what matters most for evaluating that future.

Score breakdown

Every number that matters to educated investors.

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Quality

Profit per sale
Gross Margin
23.6%
Thin — 23.6% gross margin
Profit after running costs
Operating Margin
10.3%
Modest — 10.3% operating margin
Return on the money invested
ROCE
11.2%
Below par — 11.2% return on capital

ROIC between 5% and 15%. They earn 5 to 15 cents back per year on every dollar invested.

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Growth

Sales growth
Sales YoY
+35.5%
Fast-growing sales (+35.5% YoY)
Profit growth
EPS YoY
+14.7%
Earnings growing (+14.7% YoY)

Healthy double-digit earnings growth — what compounders look like.

How steady the profit is
EPS Consistency
3/8 quarters
Earnings rarely grow — volatile business

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Cash Flow

Profit that turns into cash
Cash Conversion
103%
Turns 103% of profit into real cash
Spare cash per sale
FCF Margin
5.8%
Thin free cash flow (5.8%)

FCF margin between 0% and 10%. Some cash from sales, but not a lot.

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Stability

What it owes vs what it owns
Debt / Equity
0.36
Conservative — low debt load (0.36)
Covers its interest
Interest Cover
12.47x
Comfortably covers interest (12.5x)

Interest coverage above 8. Profits cover interest many times over.

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Valuation

Price vs profit
P/E Ratio (TTM)
18.8x
Fair value — P/E 18.8

P/E in the normal range. Price is roughly $15 for every $1 of yearly profit.

Cheaper or dearer next year
P/E vs Forward
+0.5
GROWING
Earnings roughly flat

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Dividends

Dividend
Dividend Yield
1.17%
Small dividend — 1.17% yield

Modest yield. The bulk of any return needs to come from price appreciation.

Dividend record
Dividend Growth
+15.2%
Dividend growing fast (15.2% YoY)

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