DocMorris AG (DOCM.SW) Stock Analysis & Winston Score
DocMorris is an online pharmacy based in Switzerland that sells prescription and over-the-counter medicines, health products, and wellness items directly to customers through its website and app. It serves everyday consumers across Europe who want to order medications from home instead of visiting a physical pharmacy. The company is one of the larger digital pharmacy platforms in the German-speaking market. DocMorris makes money by selling products directly to customers, earning a small margin on each sale — its roughly 9% gross margin reflects the thin-margin nature of drug distribution. It operates primarily in Germany and Switzerland, competing against traditional brick-and-mortar pharmacies as well as other online players like Shop Apotheke. A key growth driver is the rollout of electronic prescriptions in Germany, which would allow DocMorris to fill more prescription orders digitally, but the company currently loses money at the operating level, and delays in e-prescription adoption remain a significant risk to its path toward profitability.
Winston Score: 28/100 — Below Average
Below-average fundamentals — multiple weak pillars.
- Quality: Weak (1/30)
- Growth: Good (12/20)
- Cash Flow: Weak (1/10)
- Stability: Mixed (3/10)
- Valuation: Data not available (0/10)
- Ownership: Good (10/15)
Key Facts
Price: 9.96 CHF
Market Cap: 487M CHF
Sector: Healthcare
Industry: Medical - Distribution
Exchange: SIX Swiss Exchange

