eBay (EBAY) Stock Analysis & Winston Score
eBay runs an online marketplace where people and businesses can buy and sell almost anything — from used sneakers to car parts to collectibles. It serves both everyday consumers and small business sellers, connecting them across categories like electronics, fashion, and home goods. eBay is one of the largest e-commerce marketplaces in the world, with particular strength in secondhand and hard-to-find items. eBay makes money primarily by charging sellers a percentage of each completed sale, plus fees for optional listing upgrades and promoted listings (ads). It operates globally, with significant revenue from the US, UK, Germany, and Australia, and generates roughly $10 billion in annual revenue. Its moat comes from its large base of active buyers and sellers, which is hard for new competitors to replicate quickly. The main risk is continued pressure from Amazon, social commerce platforms, and specialized resale sites like StockX and Poshmark, which are pulling specific categories away from eBay's marketplace.
Winston Score: 75/100 — Strong
A high-quality business with solid fundamentals.
- Quality: Exceptional (27/30)
- Growth: Good (13/20)
- Cash Flow: Exceptional (10/10)
- Stability: Good (6/10)
- Valuation: Strong (7/10)
- Ownership: Good (10/15)
Key Facts
Price: $104.13
Market Cap: $46.2B
Sector: Consumer Cyclical
Industry: Specialty Retail
Exchange: NASDAQ

