Elon AB (publ) (ELON.ST) Stock Analysis & Winston Score
Elon AB is a Swedish retail chain that sells consumer electronics, home appliances, and related products. Its customers are everyday shoppers looking for items like TVs, refrigerators, washing machines, and smaller household gadgets. The company operates primarily in Sweden and is one of the larger independent electronics retailers in the Nordic region. Elon makes money by buying products from manufacturers and selling them in its stores, earning a small margin on each sale. With a gross margin of around 8.5%, the business runs on thin profits, which is typical for electronics retail. The company faces intense competition from large chains like Elgiganten (MediaMarkt's Nordic brand) and online retailers like Amazon and Komplett, which puts constant pressure on prices and margins. The main risk is that low margins leave very little room for error, and any drop in consumer spending or rise in costs could quickly push the business deeper into operating losses.
Winston Score: 22/100 — Weak
Weak fundamentals across most pillars.
- Quality: Weak (4/30)
- Growth: Weak (2/20)
- Cash Flow: Weak (1/10)
- Stability: Weak (2/10)
- Valuation: Data not available (0/10)
- Ownership: Good (10/15)


