Ferrari N.V. (2FE.DE) Stock Analysis & Winston Score

Ferrari makes luxury sports cars and racing vehicles sold to wealthy buyers around the world. Its lineup includes models like the Roma, SF90, and Purosangue SUV, along with limited-edition hypercars that can cost millions of dollars. Ferrari also competes in Formula 1 racing, which keeps the brand highly visible and desirable. Ferrari makes money by selling cars, licensing its brand for merchandise and theme parks, and through its Formula 1 team. It deliberately limits how many cars it produces each year — around 13,000 to 14,000 — to keep demand higher than supply, which protects its pricing power and margins. Most revenue comes from Europe and the Americas, with China growing as a market. The biggest risk is that Ferrari's business depends almost entirely on its brand reputation and the spending habits of ultra-wealthy customers, making it vulnerable if that group pulls back or if a competitor successfully targets the same audience.