FitLife Brands

FTLF

Packaged Foods · Consumer Defensive

Price

$10.02

-0.07 (-0.69%)

Market Cap

$94.1M

Exchange

NASDAQ

Winston Score

Winston is curious

A decent business — some strong pillars, some weaker.

Data as of Aug 23, 2026 · filings through Jun 30, 2026

How the score breaks down

Quality

Good

Growth

Mixed

Cash Flow

Strong

Stability

Good

Valuation

Strong

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Share count rising — dilution

+2.2% over 4y

The company has issued more shares over this period, which dilutes each existing shareholder’s stake.

Diluted shares outstanding: 9.8M (2021) → 10.0M (2025)

Winston Score History

The full picture

FitLife Brands is a small company that makes nutritional supplements and sports nutrition products. Its brands include NDS Nutrition, SteelFit, and Nutrology, and it sells mainly to fitness enthusiasts and health-conscious consumers. Products are distributed through specialty retailers, gyms, and online channels across North America.

The company earns revenue by selling packaged supplement products — things like protein powders, fat burners, and vitamins — at retail and wholesale prices. It operates primarily in the United States and is a small player in a crowded market dominated by much larger brands like Optimum Nutrition and MuscleTech. FitLife's main competitive edge comes from its niche brand portfolio and relationships with independent health and fitness retailers, but the biggest risk it faces is intense price competition and the difficulty of standing out in a fragmented supplement industry where consumer loyalty is hard to maintain.

Growth Profile

For growth stock investors

When traditional metrics don't capture the full picture, these are the signals growth stock investors use instead.

Revenue Growth

+64.6% YoY

YoY Growth Rate

Revenue accelerating

EPS Growth

+10.5% YoY

YoY Growth Rate

Steady EPS growth

R&D Spend

$0/ year

0.0% of revenue

Below sector average (2%)

Research and development spending

Insider Activity

15.2%ownership

→ Flat

Insider ownership roughly steady over the past year

Cash Position

Cash flow positive

$1M cash & investments

Quarterly Free Cash Flow

→ Burn rate stable

Company generates more cash than it spends — no dilution risk from fundraising

Revenue accelerating

FitLife Brands grew revenue 65% year-over-year and the growth rate is speeding up. That's the kind of momentum growth investors look for — the question is whether margins can follow.

The Winston Score above measures business quality today. Growth stocks often score lower because they invest in the future rather than maximising current profits. These metrics show what matters most for evaluating that future.

Score breakdown

Every number that matters to educated investors.

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Quality

Profit per sale

Gross Margin

37.0%

Modest — 37.0% gross margin

Profit after running costs

Operating Margin

12.6%

Healthy — 12.6% operating margin

Return on the money invested

ROCE

13.2%

Good — 13.2% return on capital

ROIC between 5% and 15%. They earn 5 to 15 cents back per year on every dollar invested.

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Growth

Sales growth

Sales YoY

+60.6%

Fast-growing sales (+60.6% YoY)

Profit growth

EPS YoY

-23.3%

Earnings shrinking (-23.3% YoY)

Earnings per share down more than 10%. Either a bad year, or a real decline.

How steady the profit is

EPS Consistency

3/8 quarters

Earnings rarely grow — volatile business

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Cash Flow

Profit that turns into cash

Cash Conversion

161%

Turns 161% of profit into real cash

Spare cash per sale

FCF Margin

9.9%

Modest free cash flow (9.9%)

FCF margin between 0% and 10%. Some cash from sales, but not a lot.

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Stability

What it owes vs what it owns

Debt / Equity

0.80

Moderate — manageable debt (0.80)

Covers its interest

Interest Cover

4.00x

Tight — interest eats into profit (4.0x)

Interest coverage between 3 and 8. Profits cover interest several times over.

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Valuation

Price vs profit

P/E Ratio (TTM)

15.2x

Fair value — P/E 15.2

P/E in the normal range. Price is roughly $15 for every $1 of yearly profit.

Cheaper or dearer next year

P/E vs Forward

+3.5

GROWING

Earnings expected to grow meaningfully — cheaper on forward P/E (15.2 → 11.7)

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Dividends

Not applicable for this business.

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