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G5 Entertainment AB (publ)

G5EN.ST
48
Electronic Gaming & Multimedia · Technology
Also trades as: 0QUS.L
Exchange
Stockholm Stock Exchange
Winston Score
48
Winston is serious
Mixed quality — meaningful strengths and weaknesses.
Data as of Aug 23, 2026 · filings through Mar 31, 2026
How the score breaks down
Quality
Mixed
Growth
Weak
Cash Flow
Exceptional
Stability
Exceptional
Valuation
Good
Dividends
Strong

Winston Score History

The full picture

G5 Entertainment is a Swedish mobile game company that makes casual games for smartphones and tablets. Its most popular titles include hidden-object and puzzle games like Hidden City, Jewels of Rome, and The Secret Society, which are played mostly by adults looking for relaxing entertainment. The company develops and publishes its own games, selling them through app stores like Apple's App Store and Google Play.

G5 makes money primarily by offering free-to-download games and then selling in-app purchases, such as extra lives, hints, or virtual items, to players who want to progress faster. It operates globally but draws most of its revenue from North America and Europe. Its library of owned titles gives it some independence from outside developers, but the company faces real pressure from rising user acquisition costs and intense competition from much larger mobile game publishers, which helps explain its thin operating margin of just over 2%.

Score breakdown

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Quality

Profit per sale
Gross Margin
61.6%
Premium pricing power — 61.6% gross margin
Profit after running costs
Operating Margin
-1.2%
Losing money on operations — -1.2%
Return on the money invested
ROCE
3.9%
Weak — 3.9% return on capital

ROIC between 0% and 5%. They earn a few cents back per dollar invested in the business.

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Growth

Sales growth
Sales YoY
-19.8%
Shrinking sales (-19.8% YoY)
Profit growth
EPS YoY
-72.6%
Earnings shrinking (-72.6% YoY)

Earnings per share down more than 10%. Either a bad year, or a real decline.

How steady the profit is
EPS Consistency
1/8 quarters
Earnings rarely grow — volatile business

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Cash Flow

Profit that turns into cash
Cash Conversion
570%
Turns 570% of profit into real cash
Spare cash per sale
FCF Margin
13.6%
Converts sales into free cash efficiently (13.6%)

FCF margin between 10% and 20%. Every $100 in sales becomes $10 to $20 in real cash.

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Stability

What it owes vs what it owns
Debt / Equity
0.00
Conservative — low debt load (0.00)
Covers its interest
Interest Cover
8.40x
Comfortably covers interest (8.4x)

Interest coverage above 8. Profits cover interest many times over.

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Valuation

Price vs profit
P/E Ratio (TTM)
20.1x
no trend
Growth-priced — P/E 20.1

P/E above the market average. People are paying up for expected growth.

Cheaper or dearer next year
P/E vs Forward
+5.9
GROWING
Earnings expected to grow meaningfully — cheaper on forward P/E (20.1 → 14.2)

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Dividends

Dividend
Dividend Yield
2.84%
no trend
Moderate income — 2.84% yield

Standard yield zone for stable dividend payers. A meaningful piece of total return.

Dividend record
Dividend Growth
+42.5%
no trend
Dividend growing fast (42.5% YoY)

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