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Gentoo Media

G2M.ST
45
Gambling, Resorts & Casinos · Consumer Cyclical
Price
kr 6.64
-0.03 (-0.45%)
Market Cap
kr 894.5M
Exchange
Stockholm Stock Exchange
Winston Score
45
Winston is serious
Mixed quality — meaningful strengths and weaknesses.
Data as of Aug 23, 2026 · filings through Mar 31, 2026
How the score breaks down
Quality
Mixed
Growth
Weak
Cash Flow
Exceptional
Stability
Weak
Valuation
Good
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Share count falling — buybacks

−41.1% over 4y

The company has reduced its share count over this period, returning value to shareholders through buybacks.

Diluted shares outstanding: 95.2M (2021) → 56.1M (2025)

Winston Score History

The full picture

Gentoo Media is a digital media company that helps people find and compare online casinos and sports betting sites. It runs a network of websites — including well-known comparison portals — that guide gamblers toward licensed operators, earning a fee when users sign up. The company does not operate casinos itself; it sits between the gambler and the casino, acting like a search engine for gambling products.

Gentoo Media makes money primarily through affiliate marketing — online casinos pay Gentoo a commission for each new depositing customer it sends their way. The company operates mainly across European and North American markets and generates a 100% gross margin because its product is digital content with no physical cost of goods. Its moat comes from owning established, high-traffic domain names and strong search engine rankings that are difficult for competitors to replicate quickly. The key risk is regulatory: governments can restrict gambling advertising or affiliate marketing at any time, which would directly cut the flow of new customers Gentoo can deliver.

Score breakdown

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Quality

Profit per sale
Gross Margin
35.0%
Modest — 35.0% gross margin
Profit after running costs
Operating Margin
22.0%
Excellent — 22.0% operating margin
Return on the money invested
ROCE
5.6%
Weak — 5.6% return on capital

ROIC between 5% and 15%. They earn 5 to 15 cents back per year on every dollar invested.

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Growth

Sales growth
Sales YoY
-21.4%
Shrinking sales (-21.4% YoY)
Profit growth
EPS YoY
N/A
Data not available
How steady the profit is
EPS Consistency
4/8 quarters
Earnings inconsistent quarter-to-quarter

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Cash Flow

Profit that turns into cash
Cash Conversion
577%
Turns 577% of profit into real cash
Spare cash per sale
FCF Margin
25.0%
Converts sales into free cash efficiently (25.0%)

Free cash flow margin above 20%. Out of every $100 in sales, more than $20 is real cash they keep.

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Stability

What it owes vs what it owns
Debt / Equity
N/A
Data not available
Covers its interest
Interest Cover
1.77x
Dangerous — barely covers interest (1.8x)

Interest coverage between 1 and 3. Profits cover interest, but with little room to spare.

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Valuation

Price vs profit
P/E Ratio (TTM)
48.0x
Expensive — P/E 48.0

P/E over 35. The market is pricing in heavy, sustained growth.

Cheaper or dearer next year
P/E vs Forward
+37.0
GROWING
Earnings expected to grow meaningfully — cheaper on forward P/E (48.0 → 11.1)

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Dividends

Not applicable for this business.
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