The company has issued more shares over this period, which dilutes each existing shareholder’s stake.
Diluted shares outstanding: 187.147 (2021) → 60K (2025)
Greenlane Holdings, Inc., established in 2005 and based in Boca Raton, Florida, is a prominent entity in the creation and supply of cannabis-related accessories, child-resistant containers, vaporization devices, and lifestyle goods. Its operations extend across the United States, Canada, and European markets, organized into distinct Consumer Goods and Industrial Goods divisions. The company's expansive product range includes various consumption aids such as vaporizers, pipes, rolling papers, packaging solutions, grinders, and apparel, along with specialized smoking and vaping apparatus like bubblers and rigs. These items are marketed under well-known labels including VIBES, Pollen Gear, Marley Natural, Aerospaced & Groove, K. Haring Glass Collections, Eyce, Higher Standards, and DaVinci. Greenlane distributes its offerings through an extensive network of 8,500 retailers, encompassing smoke shops, cannabis dispensaries, and specialty stores, while also maintaining a substantial online presence via numerous e-commerce platforms such as Vapor.com, Higherstandards.com, and DaVincivaporizer.com.
When traditional metrics don't capture the full picture, these are the signals growth stock investors use instead.
-50.4% YoY
YoY Growth Rate
Revenue declining
<−1,000% YoY
YoY Growth Rate
Earnings declining
$0/ year
0.0% of revenue
Below sector average (2%)
Research and development spending
~3 months
$14M cash & investments
Quarterly Free Cash Flow
↓ Burn rate worsening
Short runway — potential dilution ahead through share issuance
Greenlane Holdings has less than a year of cash at its current burn rate. Growth investors should watch for potential share dilution from future fundraising — that directly reduces your ownership.
The Winston Score above measures business quality today. Growth stocks often score lower because they invest in the future rather than maximising current profits. These metrics show what matters most for evaluating that future.
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Negative ROIC means the business is losing money on every dollar invested in it.
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Free cash flow is negative. They are burning cash, not generating it.
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