Haier Smart Home Co. (690D.DE) Stock Analysis & Winston Score

Haier Smart Home makes household appliances like refrigerators, washing machines, air conditioners, and dishwashers. It sells these products to everyday consumers and commercial buyers around the world. The company owns several well-known brands, including Haier, Casarte, GE Appliances, Fisher & Paykel, and Candy, making it one of the largest home appliance manufacturers in the world by volume. Haier earns money primarily by selling hardware — physical appliances — through retail stores, e-commerce platforms, and direct channels. It operates across China, North America, Europe, Australia, and other regions, generating roughly $40 billion in annual revenue. Its main competitive advantage is its broad brand portfolio and global manufacturing scale, which makes it hard for smaller rivals to match on price or distribution. The key growth driver is expanding its premium and smart-home connected appliance lines, while the main risk is slowing consumer spending in China, which still accounts for a large share of its revenue.