Hertz Global Holdings (HTZ) Stock Analysis & Winston Score
Hertz Global Holdings rents cars and trucks to everyday travelers and business customers. Its main brands include Hertz, Dollar, and Thrifty, and it serves customers at airports, hotels, and neighborhood locations across the United States and internationally. It is one of the largest car rental companies in the world. Hertz makes money by charging customers daily, weekly, or monthly rental fees for vehicles from its fleet. The company operates in North America, Europe, and other regions, and its scale — thousands of locations and hundreds of thousands of vehicles — gives it some competitive advantage through brand recognition and airport contracts. However, Hertz carries heavy debt and went through bankruptcy in 2020, and today it faces ongoing pressure from high vehicle costs, falling used-car prices that hurt fleet values, and competition from rideshare services like Uber and Lyft. Managing fleet costs and debt levels remains the central challenge for the business going forward.
Winston Score: 16/100 — Weak
Weak fundamentals across most pillars.
- Quality: Weak (7/30)
- Growth: Mixed (7/20)
- Cash Flow: Weak (0/10)
- Stability: Weak (0/10)
- Valuation: Data not available (0/10)
- Ownership: Weak (1/15)
Key Facts
Price: $2.25
Market Cap: $710M
Sector: Industrials
Industry: Rental & Leasing Services
Exchange: NASDAQ

