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Deep Value: cash covers more than 100% of the stock price

This company holds roughly $111M in cash and investments — more than its entire stock-market value, based on its latest quarterly filing. You're paying very little for the actual business. Sometimes that's a genuine bargain or a takeover target, sometimes it's cheap for a reason. Not a buy signal on its own — always ask why it's this cheap.

High Co. S.A. logo

High Co. S.A.

HCO.PA
47
Advertising Agencies · Communication Services
Exchange
Euronext Paris
Winston Score
47
Winston is serious
Mixed quality — meaningful strengths and weaknesses.
Data as of Aug 23, 2026 · filings through Dec 31, 2025
How the score breaks down
Quality
Weak
Growth
Weak
Cash Flow
Exceptional
Stability
Exceptional
Valuation
Good
Dividends
Exceptional

Winston Score History

The full picture

High Co. is a French marketing services company that helps brands connect with shoppers, mainly at the point of sale — meaning right when people are deciding what to buy in a store or online. Its core services include promotional campaigns, couponing, loyalty programs, and digital marketing tools, sold to consumer goods brands and retailers across Europe. The company is relatively small, with a market cap around €100 million, and operates primarily in France and a handful of other European markets.

High Co. earns money by charging brands and retailers fees for running these promotional and data-driven marketing campaigns. Its competitive position relies on long-standing relationships with major retailers and its ability to manage large volumes of coupon and loyalty data, though this is not a particularly wide moat in a crowded industry. The main risk the company faces is continued margin pressure, as larger digital advertising platforms and in-house retailer media networks increasingly compete for the same promotional budgets that High Co. depends on.

Score breakdown

Every number that matters to educated investors.

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Quality

Profit per sale
Gross Margin
5.5%
Thin — 5.5% gross margin
Profit after running costs
Operating Margin
2.7%
Thin — 2.7% operating margin
Return on the money invested
ROCE
6.7%
Weak — 6.7% return on capital

ROIC between 5% and 15%. They earn 5 to 15 cents back per year on every dollar invested.

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Growth

Sales growth
Sales YoY
-32.6%
Shrinking sales (-32.6% YoY)
Profit growth
EPS YoY
-38.5%
Earnings shrinking (-38.5% YoY)

Earnings per share down more than 10%. Either a bad year, or a real decline.

How steady the profit is
EPS Consistency
4/8 quarters
Earnings inconsistent quarter-to-quarter

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Cash Flow

Profit that turns into cash
Cash Conversion
382%
Turns 382% of profit into real cash
Spare cash per sale
FCF Margin
17.7%
Converts sales into free cash efficiently (17.7%)

FCF margin between 10% and 20%. Every $100 in sales becomes $10 to $20 in real cash.

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Stability

What it owes vs what it owns
Debt / Equity
0.25
Conservative — low debt load (0.25)
Covers its interest
Interest Cover
24.17x
Comfortably covers interest (24.2x)

Interest coverage above 8. Profits cover interest many times over.

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Valuation

Price vs profit
P/E Ratio (TTM)
14.7x
no trend
Attractive valuation — P/E 14.7

P/E in the normal range. Price is roughly $15 for every $1 of yearly profit.

Cheaper or dearer next year
P/E vs Forward
-21.7
SLOWING
Earnings expected to fall — forward P/E higher than today

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Dividends

Dividend
Dividend Yield
6.81%
no trend
Healthy income — 6.81% yield

Yield above 6% — often a flag the market is pricing in a cut.

Dividend record
Dividend Growth
+47.8%
no trend
Dividend growing fast (47.8% YoY)

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