Hurco Companies (HURC) Stock Analysis & Winston Score
Hurco Companies makes computer-controlled machine tools — essentially industrial robots that cut and shape metal parts. Its main products are CNC milling machines and turning machines, sold to small and mid-sized manufacturers in industries like aerospace, automotive, and medical devices. The company is headquartered in Indianapolis and sells its machines under the Hurco brand globally. Hurco earns money by selling hardware (the machines themselves) and software licenses for its proprietary WinMax control system, which is built into every machine. It operates in North America, Europe, and Asia, with a significant portion of sales coming from Europe. Its main competitive edge is that WinMax makes programming faster and easier than many rivals, which appeals to smaller shops without dedicated programmers. The biggest risk the company faces is weak industrial demand — its negative operating margin shows it is currently spending more than it earns, and a prolonged slowdown in global manufacturing investment could pressure results further.
Winston Score: 16/100 — Weak
Weak fundamentals across most pillars.
- Quality: Weak (2/30)
- Growth: Weak (2/20)
- Cash Flow: Weak (1/10)
- Stability: Data not available (0/10)
- Valuation: Data not available (0/10)
- Ownership: Good (10/15)
Key Facts
Price: $22.92
Market Cap: $148M
Sector: Industrials
Industry: Industrial - Machinery
Exchange: NASDAQ

