Inspired Entertainment (INSE) Stock Analysis & Winston Score
Inspired Entertainment makes gaming machines and digital betting products for the gambling industry. Its core offerings include virtual sports games (like simulated horse racing and soccer), server-based slot machines, and interactive betting terminals. Its main customers are casinos, betting shops, lotteries, and online gambling operators, primarily in the United Kingdom and Europe. The company earns money through a mix of long-term service contracts, software licenses, and revenue-sharing deals with gambling operators, which helps create steady, recurring income — reflected in its high gross margin above 76%. Inspired operates mainly in the UK, Italy, Greece, and North America, and its competitive edge comes from owning proprietary content and technology that operators rely on under multi-year agreements. The key growth driver is expanding its virtual sports and interactive content into new regulated markets, but the main risk is heavy dependence on a small number of large customers and ongoing changes in gambling regulations across its core markets.
Winston Score: 31/100 — Below Average
Below-average fundamentals — multiple weak pillars.
- Quality: Good (17/30)
- Growth: Weak (2/20)
- Cash Flow: Weak (1/10)
- Stability: Weak (1/10)
- Valuation: Data not available (0/10)
- Ownership: Good (8/15)


