Intuit (INTU) Stock Analysis & Winston Score
Intuit makes software that helps people and small businesses manage their money. Its most well-known products are TurboTax, which helps millions of Americans file their taxes, QuickBooks, which helps small businesses track income and expenses, and Credit Karma, a free platform that shows people their credit scores and offers financial product recommendations. Intuit is one of the dominant players in consumer tax preparation and small business accounting software in the United States. Intuit earns money through a mix of software subscriptions, one-time product purchases, and advertising revenue on Credit Karma. Most of its business is in the United States, though QuickBooks has expanded into Canada, the UK, and Australia. Its main competitive advantage is the switching costs built into its products — once a small business sets up QuickBooks, moving to a competitor is time-consuming and risky. The key growth driver is its push into AI-powered financial tools, while its main risk is potential regulatory changes to the tax filing process, such as a government-run free filing system.
Winston Score: 81/100 — Strong
A high-quality business with solid fundamentals.
- Quality: Exceptional (29/30)
- Growth: Strong (16/20)
- Cash Flow: Exceptional (10/10)
- Stability: Exceptional (10/10)
- Valuation: Strong (7/10)
- Ownership: Mixed (6/15)
Key Facts
Price: $367.00
Market Cap: $100.4B
Sector: Technology
Industry: Software - Application
Exchange: NASDAQ

