JD Sports Fashion

JD.L

Specialty Retail · Consumer Cyclical

Exchange

London Stock Exchange

Winston Score

Winston is curious

A decent business — some strong pillars, some weaker.

Data as of Aug 23, 2026 · filings through Jan 31, 2026

How the score breaks down

Quality

Good

Growth

Mixed

Cash Flow

Strong

Stability

Strong

Valuation

Strong

Dividends

Good

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Winston Score History

The full picture

JD Sports Fashion plc is a UK-based retailer that sells athletic footwear, clothing, and accessories. Its main brands include JD Sports, Size?, and Finish Line, and it sells products from major sportswear labels like Nike, Adidas, and New Balance. The company targets younger shoppers who want trendy, sport-inspired fashion and is one of the largest sports fashion retailers in the world.

JD makes money by selling products directly to customers through its physical stores and online channels. It operates thousands of stores across the UK, Europe, North America, Asia, and Australia, giving it a broad global footprint for a specialty retailer. Its close relationships with major sportswear brands — which give it access to exclusive and limited-release products — act as a key competitive advantage. However, the company faces real risk from its heavy dependence on a small number of brand partners, meaning any shift in supply terms from Nike or Adidas could meaningfully hurt its business.

Growth Profile

For growth stock investors

When traditional metrics don't capture the full picture, these are the signals growth stock investors use instead.

Revenue Growth

+4.6% YoY

YoY Growth Rate

Slow revenue growth

EPS Growth

-12.4% YoY

YoY Growth Rate

Earnings declining

Insider Activity

55.0%ownership

→ Flat

Insider ownership roughly steady over the past year

Cash Position

Cash flow positive

£913M cash & investments

Quarterly Free Cash Flow

↑ Burn rate improving

Company generates more cash than it spends — no dilution risk from fundraising

Growth context

JD Sports Fashion is growing revenue at 5% year-over-year. The Winston Score measures business quality today — these growth metrics show what could matter tomorrow.

The Winston Score above measures business quality today. Growth stocks often score lower because they invest in the future rather than maximising current profits. These metrics show what matters most for evaluating that future.

Score breakdown

Every number that matters to educated investors.

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Quality

Profit per sale

Gross Margin

46.1%

Healthy — 46.1% gross margin

Profit after running costs

Operating Margin

8.0%

Modest — 8.0% operating margin

Return on the money invested

ROCE

26.2%

Exceptional — 26.2% return on capital

ROIC above 25%. Every dollar invested in the business earns more than 25 cents back per year.

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Growth

Sales growth

Sales YoY

+10.5%

Steady sales growth (+10.5% YoY)

Profit growth

EPS YoY

-7.9%

Earnings shrinking (-7.9% YoY)

Slight earnings drop. Typical near a cyclical low.

How steady the profit is

EPS Consistency

4/8 quarters

Earnings inconsistent quarter-to-quarter

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Cash Flow

Profit that turns into cash

Cash Conversion

312%

Turns 312% of profit into real cash

Spare cash per sale

FCF Margin

7.9%

Modest free cash flow (7.9%)

FCF margin between 0% and 10%. Some cash from sales, but not a lot.

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Stability

What it owes vs what it owns

Debt / Equity

0.18

Conservative — low debt load (0.18)

Covers its interest

Interest Cover

4.67x

Adequate interest coverage (4.7x)

Interest coverage between 3 and 8. Profits cover interest several times over.

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Valuation

Price vs profit

P/E Ratio (TTM)

9.6x

no trend

Attractive valuation — P/E 9.6

P/E under 10. The price tag is small relative to last year's profit.

Cheaper or dearer next year

P/E vs Forward

+2.8

GROWING

Earnings expected to grow — slightly cheaper on forward P/E

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Dividends

Dividend

Dividend Yield

1.28%

no trend

Small dividend — 1.28% yield

Modest yield. The bulk of any return needs to come from price appreciation.

Dividend record

Dividend Growth

+29.4%

no trend

Dividend growing fast (29.4% YoY)

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