Kakao (035720.KS) Stock Analysis & Winston Score
Kakao Corp. is a South Korean internet company best known for KakaoTalk, a messaging app used by nearly every smartphone owner in South Korea. Beyond messaging, Kakao runs a wide range of services including digital payments (Kakao Pay), ride-hailing (Kakao Mobility), music streaming (Melon), webtoons, games, and an AI assistant. It is one of South Korea's dominant internet platforms, comparable in reach to how Meta or Google operate in Western markets. Kakao makes money through a mix of advertising, transaction fees, content subscriptions, and in-app purchases across its many platforms. Most of its revenue comes from South Korea, though it has been expanding its webtoon and entertainment content into Japan and other Asian markets. Its main competitive advantage is the near-universal adoption of KakaoTalk in South Korea, which gives it a built-in audience for new services. The key risk is regulatory pressure — South Korean authorities have scrutinized Kakao's rapid expansion and market dominance across multiple industries.
Winston Score: 59/100 — Good
A decent business — some strong pillars, some weaker.
- Quality: Mixed (14/30)
- Growth: Strong (14/20)
- Cash Flow: Strong (8/10)
- Stability: Strong (7/10)
- Valuation: Good (5/10)
- Ownership: Good (10/15)


