Kering S.A. (PPX.DE) Stock Analysis & Winston Score
Kering is a French company that owns a collection of high-end fashion and luxury brands. Its most famous brand is Gucci, which alone generates roughly half of the company's revenue. Other brands include Saint Laurent, Bottega Veneta, Balenciaga, and several fine jewelry and eyewear labels. Kering sells clothing, handbags, shoes, and accessories to wealthy consumers around the world. Kering makes money by selling luxury goods directly to customers through its own stores, websites, and select wholesale partners. The company operates globally, with a strong presence in Europe, North America, and Asia — particularly China, which is a critical market for luxury spending. Its moat comes from owning iconic brand names that carry decades of heritage and pricing power, making them hard to replicate. The key risk is heavy dependence on Gucci, whose sales have slowed in recent years, and on Chinese consumer demand, which has been uneven since the pandemic.
Winston Score: 38/100 — Below Average
Below-average fundamentals — multiple weak pillars.
- Quality: Good (18/30)
- Growth: Weak (1/20)
- Cash Flow: Mixed (3/10)
- Stability: Good (5/10)
- Valuation: Data not available (0/10)
- Ownership: Good (10/15)
Key Facts
Price: €254.10
Market Cap: €31.2B
Sector: Consumer Cyclical
Industry: Personal Products & Services
Exchange: Frankfurt Stock Exchange



