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The Kraft Heinz Company

KHC
19
Packaged Foods · Consumer Defensive
Price
$25.58
+0.01 (+0.04%)
Market Cap
$30.33B
Exchange
NASDAQ
Winston Score
19
Winston is worried
Weak fundamentals across most pillars.
Data as of Aug 23, 2026 · filings through Jun 27, 2026
How the score breaks down
Quality
Weak
Growth
Weak
Cash Flow
Mixed
Stability
Mixed
Valuation
Data not available
Dividends
Good

Share count falling — buybacks

4.0% over 4y

The company has reduced its share count over this period, returning value to shareholders through buybacks.

Diluted shares outstanding: 1.24B (2021) → 1.19B (2025)

Winston Score History

The full picture

Kraft Heinz makes some of the most recognizable food and drink brands in the world. Its products include Heinz ketchup, Kraft mac and cheese, Oscar Mayer meats, Jell-O, and Philadelphia cream cheese. The company sells to grocery stores, restaurants, and food service companies across North America and internationally.

Kraft Heinz earns money by manufacturing and selling packaged food products, mostly through retail grocery chains. It operates primarily in the United States but also has a meaningful presence in Canada, Europe, and emerging markets, generating roughly $25 billion in annual revenue. The company's moat comes from its well-known brand names, which have loyal customers built up over decades. However, the negative operating margin reflects significant goodwill impairment charges taken in recent years, a sign that some brands have lost value as consumers shift toward fresher, less-processed foods. The main challenge going forward is reviving volume growth in a market where private-label store brands and health-conscious alternatives are steadily taking share.

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Growth Profile

When traditional metrics don't capture the full picture, these are the signals growth stock investors use instead.

Revenue Growth

-1.4% YoY

YoY Growth Rate

Revenue declining

EPS Growth

+30.1% YoY

YoY Growth Rate

EPS growth accelerating

R&D Spend

$0/ year

0.0% of revenue

Below sector average (2%)

Research and development spending

Insider Activity

0.4%ownership

Flat

Insider ownership roughly steady over the past year

Cash Position

Cash flow positive

$2.7B cash & investments

Quarterly Free Cash Flow

↓ Burn rate worsening

Company generates more cash than it spends — no dilution risk from fundraising

Revenue declining

The Kraft Heinz Company's revenue is actually shrinking. In a growth stock, that removes the core investment thesis. The low Winston Score here may be warranted — unless there's a turnaround story.

The Winston Score above measures business quality today. Growth stocks often score lower because they invest in the future rather than maximising current profits. These metrics show what matters most for evaluating that future.

Score breakdown

Every number that matters to educated investors.

Each metric is explained in plain language so you know exactly what you're looking at. Start your free trial now.

Quality

Profit per sale
Gross Margin
32.4%
Modest — 32.4% gross margin
Profit after running costs
Operating Margin
-102.7%
Losing money on operations — -102.7%
Return on the money invested
ROCE
-5.9%
Weak — -5.9% return on capital

Negative ROIC means the business is losing money on every dollar invested in it.

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Growth

Sales growth
Sales YoY
-1.6%
Shrinking sales (-1.6% YoY)
Profit growth
EPS YoY
N/A
Data not available
How steady the profit is
EPS Consistency
4/8 quarters
Earnings inconsistent quarter-to-quarter

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Cash Flow

Profit that turns into cash
Cash Conversion
N/A
Data not available
Spare cash per sale
FCF Margin
15.3%
Converts sales into free cash efficiently (15.3%)

FCF margin between 10% and 20%. Every $100 in sales becomes $10 to $20 in real cash.

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Stability

What it owes vs what it owns
Debt / Equity
0.53
Conservative — low debt load (0.53)
Covers its interest
Interest Cover
N/A
Data not available

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Valuation

Price vs profit
P/E Ratio (TTM)
N/M
Negative earnings — P/E not meaningful
Cheaper or dearer next year
P/E vs Forward
N/A
not available
Data not available

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Dividends

Dividend
Dividend Yield
6.32%
Healthy income — 6.32% yield

Yield above 6% — often a flag the market is pricing in a cut.

Dividend record
Dividend Growth
+0.0%
Dividend flat

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