Kid ASA (KID.OL) Stock Analysis & Winston Score
Kid ASA is a Norwegian retail chain that sells home textiles and interior products. Its stores carry items like bed linens, curtains, pillows, towels, and decorative goods aimed at everyday households. Kid is the largest specialty retailer of home textiles in Norway and also operates stores in Sweden under the Hemtex brand. The company makes money by selling products directly to consumers through its physical stores and online shop. It operates primarily across Scandinavia, with most of its revenue coming from Norway. Kid's competitive position comes from its wide store network, strong brand recognition in a niche category, and private-label products that support its roughly 45% gross margin. The main risk the business faces is that consumer spending on home goods tends to fall when household budgets are squeezed by inflation or rising interest rates, making Kid's sales sensitive to the broader economic climate in the Nordic region.
Winston Score: 47/100 — Average
Mixed quality — meaningful strengths and weaknesses.
- Quality: Mixed (9/30)
- Growth: Weak (4/20)
- Cash Flow: Strong (8/10)
- Stability: Good (5/10)
- Valuation: Strong (7/10)
- Ownership: Good (10/15)


