Lamar Advertising Company

LAMR

REIT - Specialty · Real Estate

Exchange

NASDAQ

Winston Score

Winston is curious

A decent business — some strong pillars, some weaker.

Data as of Aug 23, 2026 · filings through Jun 30, 2026

How the score breaks down

Quality

Strong

Growth

Good

Cash Flow

Exceptional

Stability

Mixed

Valuation

Mixed

Dividends

Strong

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Winston Score History

The full picture

Lamar Advertising Company owns and operates billboards, digital signs, and transit advertising displays across the United States and Canada. Its customers are businesses of all sizes — from local restaurants to national brands — that pay to show ads to drivers and pedestrians passing by. Lamar is one of the three largest outdoor advertising companies in North America, with a portfolio of over 150,000 advertising displays.

Lamar makes money by renting out space on its signs, charging advertisers weekly or monthly fees. It is structured as a Real Estate Investment Trust (REIT), which means it must pay out most of its profits to shareholders as dividends. Its massive network of billboard locations is hard to replicate because permits for new billboards are tightly restricted by local governments, giving Lamar a durable competitive advantage. The key growth driver is the ongoing shift toward digital billboards, which can show multiple rotating ads and command higher rates than traditional static signs.

Growth Profile

For growth stock investors

When traditional metrics don't capture the full picture, these are the signals growth stock investors use instead.

Revenue Growth

+6.5% YoY

YoY Growth Rate

Slow revenue growth

EPS Growth

+3.9% YoY

YoY Growth Rate

Slow EPS growth

Insider Activity

15.0%ownership

→ Flat

Insider ownership roughly steady over the past year

Cash Position

Cash flow positive

$68M cash & investments

Quarterly Free Cash Flow

↓ Burn rate worsening

Company generates more cash than it spends — no dilution risk from fundraising

Growth context

Lamar Advertising Company is growing revenue at 6% year-over-year. The Winston Score measures business quality today — these growth metrics show what could matter tomorrow.

The Winston Score above measures business quality today. Growth stocks often score lower because they invest in the future rather than maximising current profits. These metrics show what matters most for evaluating that future.

Score breakdown

Every number that matters to educated investors.

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Quality

Profit per sale

Gross Margin

100.0%

Premium pricing power — 100.0% gross margin

Profit after running costs

Operating Margin

33.7%

Excellent — 33.7% operating margin

Return on the money invested

ROCE

13.8%

Good — 13.8% return on capital

ROIC between 5% and 15%. They earn 5 to 15 cents back per year on every dollar invested.

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Growth

Sales growth

Sales YoY

+4.4%

Slow sales growth (+4.4% YoY)

Profit growth

EPS YoY

+27.8%

Earnings growing fast (+27.8% YoY)

Earnings growing 25%+ a year. The compounder zone.

How steady the profit is

EPS Consistency

5/8 quarters

Mixed — about half the quarters showed growth

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Cash Flow

Profit that turns into cash

Cash Conversion

163%

Turns 163% of profit into real cash

Spare cash per sale

FCF Margin

32.4%

Converts sales into free cash efficiently (32.4%)

Free cash flow margin above 20%. Out of every $100 in sales, more than $20 is real cash they keep.

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Stability

What it owes vs what it owns

Debt / Equity

3.74

Heavy debt load (3.74)

Covers its interest

Interest Cover

4.03x

Adequate interest coverage (4.0x)

Interest coverage between 3 and 8. Profits cover interest several times over.

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Valuation

Price vs profit

P/E Ratio (TTM)

27.5x

no trend

Growth-priced — P/E 27.5

P/E above the market average. People are paying up for expected growth.

Cheaper or dearer next year

P/E vs Forward

+1.0

GROWING

Earnings roughly flat

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Dividends

Dividend

Dividend Yield

4.18%

no trend

Healthy income — 4.18% yield

Generous yield. Worth checking whether the payout is sustainable.

Dividend record

Dividend Growth

+6.5%

no trend

Dividend growing modestly (6.5% YoY)

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