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LVMH Moët Hennessy - Louis Vuitton, Société Européenne logo

LVMH Moët Hennessy - Louis Vuitton, Société Européenne

MOH.DE
60
Luxury Goods · Consumer Cyclical
Also trades as: LVMHF · LVMUY
Exchange
Frankfurt Stock Exchange
Winston Score
60
Winston is curious
A decent business — some strong pillars, some weaker.
Data as of Aug 23, 2026 · filings through Jun 30, 2026
How the score breaks down
Quality
Strong
Growth
Weak
Cash Flow
Exceptional
Stability
Exceptional
Valuation
Good
Dividends
Mixed

Winston Score History

The full picture

LVMH is the world's largest luxury goods company. It owns more than 75 famous brands across fashion, jewelry, wine, spirits, cosmetics, and hotels. Well-known names include Louis Vuitton, Dior, Moët & Chandon, Hennessy, Bulgari, and Sephora. Its customers are wealthy consumers around the world who pay premium prices for products that signal status and craftsmanship.

LVMH makes money by selling physical goods — handbags, watches, champagne, perfume — and through its retail stores and the Sephora beauty chain. It operates globally, with major revenue coming from Europe, the United States, and Asia, particularly China. Its moat comes from owning irreplaceable heritage brands that take decades to build and cannot easily be copied. The biggest risk the company faces is a slowdown in Chinese consumer spending, since Asia accounts for a large share of luxury demand and has shown signs of weakness in recent years.

Score breakdown

Every number that matters to educated investors.

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Quality

Profit per sale
Gross Margin
67.1%
Premium pricing power — 67.1% gross margin
Profit after running costs
Operating Margin
22.4%
Excellent — 22.4% operating margin
Return on the money invested
ROCE
19.0%
Strong — 19.0% return on capital

ROIC between 15% and 25%. Every dollar invested in the business earns 15 to 25 cents back per year.

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Growth

Sales growth
Sales YoY
-3.8%
Shrinking sales (-3.8% YoY)
Profit growth
EPS YoY
-0.3%
Earnings shrinking (-0.3% YoY)

Slight earnings drop. Typical near a cyclical low.

How steady the profit is
EPS Consistency
3/8 quarters
Earnings rarely grow — volatile business

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Cash Flow

Profit that turns into cash
Cash Conversion
172%
Turns 172% of profit into real cash
Spare cash per sale
FCF Margin
18.0%
Converts sales into free cash efficiently (18.0%)

FCF margin between 10% and 20%. Every $100 in sales becomes $10 to $20 in real cash.

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Stability

What it owes vs what it owns
Debt / Equity
0.34
Conservative — low debt load (0.34)
Covers its interest
Interest Cover
15.84x
Comfortably covers interest (15.8x)

Interest coverage above 8. Profits cover interest many times over.

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Valuation

Price vs profit
P/E Ratio (TTM)
20.5x
no trend
Growth-priced — P/E 20.5

P/E above the market average. People are paying up for expected growth.

Cheaper or dearer next year
P/E vs Forward
+1.3
GROWING
Earnings expected to grow — slightly cheaper on forward P/E

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Dividends

Dividend
Dividend Yield
2.67%
no trend
Moderate income — 2.67% yield

Standard yield zone for stable dividend payers. A meaningful piece of total return.

Dividend record
Dividend Growth
-14.0%
no trend
Dividend cut (-14.0% YoY) — warning sign

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