MarineMax (HZO) Stock Analysis & Winston Score
MarineMax is the largest recreational boat retailer in the United States. It sells new and used boats, yachts, and personal watercraft from brands like Sea Ray, Boston Whaler, and Azimut. Its customers are everyday consumers and wealthy buyers who want boats for leisure and recreation. The company makes money by selling boats, offering boat storage and maintenance services, and arranging financing and insurance for buyers. MarineMax operates over 100 locations across the U.S. and has expanded into superyacht sales through its IGY Marinas and Fraser Yachts acquisitions. Its scale gives it some advantage over smaller local dealers, but the business is highly sensitive to economic conditions — when consumers feel less confident about money, big discretionary purchases like boats are often the first thing cut, which is the main risk the company faces today.
Winston Score: 39/100 — Below Average
Below-average fundamentals — multiple weak pillars.
- Quality: Mixed (9/30)
- Growth: Weak (2/20)
- Cash Flow: Strong (8/10)
- Stability: Mixed (3/10)
- Valuation: Good (5/10)
- Ownership: Good (10/15)
Key Facts
Price: $52.20
Market Cap: $1.1B
Sector: Consumer Cyclical
Industry: Specialty Retail

