Marriott International (MAR) Stock Analysis & Winston Score
Marriott International runs one of the largest hotel networks in the world. It owns and manages well-known brands like Marriott, Sheraton, Westin, Ritz-Carlton, and Courtyard, covering everything from budget-friendly stays to luxury resorts. Its customers are both business travelers and vacationers, and it operates across more than 140 countries. Marriott makes most of its money through a "asset-light" model — it collects fees from hotel owners who pay Marriott to use its brand name and reservation system, rather than owning most of the buildings itself. This keeps costs lower and makes the business more predictable. With roughly 9,000 properties and one of the largest hotel loyalty programs in the world (Bonvoy, with over 200 million members), Marriott has a strong competitive moat built on brand recognition and customer loyalty. The main risk is that hotel demand drops sharply during economic downturns or travel disruptions, which can quickly reduce the fees Marriott collects.
Winston Score: 52/100 — Average
Mixed quality — meaningful strengths and weaknesses.
- Quality: Mixed (11/30)
- Growth: Good (12/20)
- Cash Flow: Strong (8/10)
- Stability: Mixed (3/10)
- Valuation: Good (6/10)
- Ownership: Good (10/15)
Key Facts
Price: $356.39
Market Cap: $92.9B
Sector: Consumer Cyclical
Industry: Travel Lodging
Exchange: NASDAQ


