Modern Times Group MTG AB (publ) (MTG-A.ST) Stock Analysis & Winston Score
Modern Times Group (MTG) is a Swedish company that owns and operates video game businesses. It focuses on mobile and online games, targeting casual and mid-core gamers around the world. MTG has grown by acquiring gaming studios and companies, including well-known mobile game developers. MTG makes money primarily by selling in-game items, upgrades, and virtual currency within its games — a model called free-to-play, where the game is free but players can spend money inside it. The company operates globally, with a strong presence in Europe and North America, and generates over $500 million in annual revenue across its portfolio of studios. Its competitive position depends on keeping players engaged long enough to spend money, which is a constant challenge as mobile gaming is a crowded market with low switching costs. The main risk is player churn — if users stop playing, revenue drops quickly — while the key growth opportunity lies in expanding its existing game franchises and making further acquisitions.
Winston Score: 52/100 — Average
Mixed quality — meaningful strengths and weaknesses.
- Quality: Mixed (14/30)
- Growth: Good (10/20)
- Cash Flow: Exceptional (9/10)
- Stability: Strong (7/10)
- Valuation: Good (5/10)
- Ownership: Weak (2/15)
Key Facts
Price: 131.00 SEK
Market Cap: 15.5B SEK
Sector: Technology
Industry: Electronic Gaming & Multimedia
Exchange: Stockholm Stock Exchange


