Modern Times Group MTG AB (publ) (MTG-B.ST) Stock Analysis & Winston Score
Modern Times Group (MTG) is a Swedish company that owns and operates video game businesses, focusing on mobile and online gaming. Its portfolio includes game studios and esports assets, with products aimed at casual and mid-core gamers around the world. MTG has shifted fully into gaming after selling off its traditional media and TV broadcasting assets. MTG makes money primarily through in-app purchases and advertising within its mobile games, a model that depends on keeping players engaged over long periods. The company operates globally, with a strong presence in Europe and North America, and generates over $500 million in annual revenue across its studio portfolio. Its competitive position relies on owning a collection of studios rather than a single hit game, which spreads risk but also makes it harder to build a dominant brand. The main risk is player churn and rising user acquisition costs, which can quickly erode margins in the highly competitive mobile gaming market.
Winston Score: 60/100 — Good
A decent business — some strong pillars, some weaker.
- Quality: Mixed (14/30)
- Growth: Good (10/20)
- Cash Flow: Exceptional (9/10)
- Stability: Strong (7/10)
- Valuation: Good (5/10)
- Ownership: Good (10/15)
Key Facts
Price: 133.90 SEK
Market Cap: 15.9B SEK
Sector: Technology
Industry: Electronic Gaming & Multimedia
Exchange: Stockholm Stock Exchange


