Natural Health Trends Corp. (NHTC) operates as an international enterprise specializing in direct sales and e-commerce. It distributes a diverse portfolio of personal care, wellness, and lifestyle products, all marketed under its NHT Global brand. The company's wellness offerings span a variety of dietary and nutritional supplements — available in liquid, encapsulated, tableted, and powder forms — alongside essential vitamins, minerals, and an array of herbal supplements. In the beauty segment, NHT Global provides age-defying and hydrating solutions, such as cleansers, creams, lotions, serums, and toners. Its lifestyle category includes supplements designed for weight management and energy enhancement. Beyond these, NHTC also features home appliances and everyday personal care items like oral, hair, and body care products. These products reach consumers directly and through its extensive e-commerce platform across numerous global markets. Key territories include the United States, Canada, the Cayman Islands, Mexico, Peru, Hong Kong, Taiwan, China, Singapore, Malaysia, Thailand, Vietnam, South Korea, Japan, India, Russia, Kazakhstan, and the European region. Founded in 1988, Natural Health Trends Corp. was initially incorporated as Florida Institute of Massage Therapy, Inc., later adopting its current name in June 1993. The company's corporate headquarters are situated in Tsim Sha Tsui, Hong Kong.
When traditional metrics don't capture the full picture, these are the signals growth stock investors use instead.
-22.5% YoY
YoY Growth Rate
Revenue declining
<−1,000% YoY
YoY Growth Rate
Earnings declining
$0/ year
0.0% of revenue
Below sector average (4%)
Research and development spending
~3 years
$19M cash & investments
Quarterly Free Cash Flow
→ Burn rate stable
$19M cash & investments at current burn rate
Natural Health Trends's revenue is actually shrinking. In a growth stock, that removes the core investment thesis. The low Winston Score here may be warranted — unless there's a turnaround story.
The Winston Score above measures business quality today. Growth stocks often score lower because they invest in the future rather than maximising current profits. These metrics show what matters most for evaluating that future.
The share count has stayed roughly flat over this period — little dilution or buyback activity.
Diluted shares outstanding: 11.4M (2021) → 11.5M (2025)
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Negative ROIC means the business is losing money on every dollar invested in it.
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Earnings per share down more than 10%. Either a bad year, or a real decline.
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Free cash flow is negative. They are burning cash, not generating it.
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Yield above 6% — often a flag the market is pricing in a cut.
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