NIKE

NKE

Apparel - Footwear & Accessories · Consumer Cyclical

Also trades as: NKE.DE

Price

$40.76

+0.55 (+1.37%)

Market Cap

$60.32B

Winston Score

Winston is serious

Mixed quality — meaningful strengths and weaknesses.

Data as of Aug 23, 2026 · filings through May 31, 2026

How the score breaks down

Quality

Good

Growth

Weak

Cash Flow

Good

Stability

Strong

Valuation

Mixed

Dividends

Good

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Share count falling — buybacks

−7.9% over 4y

The company has reduced its share count over this period, returning value to shareholders through buybacks.

Diluted shares outstanding: 1.61B (2022) → 1.48B (2026)

Winston Score History

The full picture

NIKE designs and sells athletic shoes, clothing, and sports equipment for people of all ages around the world. Its most famous products include running shoes, basketball sneakers, and sportswear under the NIKE and Jordan Brand names, with Converse as another owned brand. NIKE is the largest athletic footwear and apparel company in the world, selling to everyday consumers, professional athletes, and sports teams.

NIKE makes money by selling products through its own stores, its website, and third-party retailers like Foot Locker and department stores. It operates globally, with major revenue coming from North America, Europe, and Greater China, generating roughly $50 billion in annual sales. NIKE's main competitive advantages are its brand recognition and long-term endorsement deals with athletes like LeBron James and Cristiano Ronaldo, but the company currently faces pressure from rising competition from brands like On Running and Hoka, along with weak consumer spending in key markets.

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14 Congressional buys and 11 sells on NKE in the last 12 months.

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Growth Profile

For growth stock investors

When traditional metrics don't capture the full picture, these are the signals growth stock investors use instead.

Revenue Growth

-1.1% YoY

YoY Growth Rate

Revenue declining

EPS Growth

+414.3% YoY

YoY Growth Rate

EPS growth accelerating

R&D Spend

$0/ year

0.0% of revenue

Below sector average (4%)

Research and development spending

Insider Activity

20.5%ownership

→ Flat

Insider ownership roughly steady over the past year

Cash Position

Cash flow positive

$9.0B cash & investments

Quarterly Free Cash Flow

↓ Burn rate worsening

Company generates more cash than it spends — no dilution risk from fundraising

Revenue declining

NIKE's revenue is actually shrinking. In a growth stock, that removes the core investment thesis. The low Winston Score here may be warranted — unless there's a turnaround story.

The Winston Score above measures business quality today. Growth stocks often score lower because they invest in the future rather than maximising current profits. These metrics show what matters most for evaluating that future.

Score breakdown

Every number that matters to educated investors.

Each metric is explained in plain language so you know exactly what you're looking at. Start your free trial now.

Quality

Profit per sale

Gross Margin

49.2%

Healthy — 49.2% gross margin

Profit after running costs

Operating Margin

12.0%

Modest — 12.0% operating margin

Return on the money invested

ROCE

16.7%

Strong — 16.7% return on capital

ROIC between 15% and 25%. Every dollar invested in the business earns 15 to 25 cents back per year.

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Growth

Sales growth

Sales YoY

+0.2%

Nearly flat sales (+0.2% YoY)

Profit growth

EPS YoY

-2.8%

Earnings shrinking (-2.8% YoY)

Slight earnings drop. Typical near a cyclical low.

How steady the profit is

EPS Consistency

1/8 quarters

Earnings rarely grow — volatile business

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Cash Flow

Profit that turns into cash

Cash Conversion

92%

Modest — 92% of profit becomes cash

Spare cash per sale

FCF Margin

4.7%

Thin free cash flow (4.7%)

FCF margin between 0% and 10%. Some cash from sales, but not a lot.

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Stability

What it owes vs what it owns

Debt / Equity

0.53

Conservative — low debt load (0.53)

Covers its interest

Interest Cover

13.77x

Comfortably covers interest (13.8x)

Interest coverage above 8. Profits cover interest many times over.

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Valuation

Price vs profit

P/E Ratio (TTM)

19.4x

Fair value — P/E 19.4

P/E in the normal range. Price is roughly $15 for every $1 of yearly profit.

Cheaper or dearer next year

P/E vs Forward

-0.3

SLOWING

Earnings expected to fall — forward P/E higher than today

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Dividends

Dividend

Dividend Yield

3.79%

Moderate income — 3.79% yield

Standard yield zone for stable dividend payers. A meaningful piece of total return.

Dividend record

Dividend Growth

+3.8%

Dividend growing modestly (3.8% YoY)

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