Newell Brands (NWL) Stock Analysis & Winston Score
Newell Brands is a consumer goods company that makes everyday household and personal products sold in stores and online around the world. Its portfolio includes well-known brands like Rubbermaid, Sharpie, Coleman, Yankee Candle, Crock-Pot, and Mr. Coffee. The company sells mostly to large retailers like Walmart, Target, and Amazon, which then sell the products to regular shoppers. Newell makes money by manufacturing and selling physical products, earning a margin on each item sold. It operates primarily in North America but also has a presence in Europe, Latin America, and Asia. With dozens of recognizable brand names, its competitive position relies on brand loyalty and shelf space at major retailers — though that also creates risk, since a few large retail customers control a significant share of its sales. The company has been working through a multi-year restructuring to cut costs and shed weaker brands, and its ability to stabilize revenue while managing debt remains the central challenge ahead.
Winston Score: 29/100 — Below Average
Below-average fundamentals — multiple weak pillars.
- Quality: Mixed (14/30)
- Growth: Mixed (5/20)
- Cash Flow: Weak (1/10)
- Stability: Weak (2/10)
- Valuation: Data not available (0/10)
- Ownership: Mixed (4/15)
Key Facts
Price: $6.09
Market Cap: $2.6B
Sector: Consumer Defensive
Industry: Household & Personal Products
Exchange: NASDAQ

